Our Insights

Socialbakers have just released their top Facebook Pages in the US October 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

Businesses that have embraced digital are more profitable Companies that have jumped on board with digital and social media marketing and analytics are more profitable, new research from MIT has found. These companies are outperforming their less tech-savvy peers by 26% in terms of increased profits and 12% higher market valuations. Making this change often […]

Today’s #SDMW report investigates the social, digital and mobile ecosystem in Laos. Laos is one of Asia’s poorer countries, with average income hovering just above US$3 per day. Two thirds of the population lives in one of the Laos’s 9,119 rural villages, and more than one third of the population is below the age of […]

It’s been exactly a week since Superstorm Sandy made her journey up the east coast and all the way to our very own New York City. While power outages and downed trees were expected, there were some additional side effects that that took us by surprise. For some it was anxiety from the nomad life […]

For the next report in our series on Social, Digital and Mobile around the world, we’re exploring the fascinating ecosystem of Cambodia. The Southeast Asian state’s population is just short of 15 million, but 80% of Cambodians still live in rural areas with limited technological infrastructure. However, with almost two thirds of the country’s population […]

Ad Age recently carried the following article from me, commenting on the implications of Facebook’s new page post targeting feature. They’ve been kind enough to let us reproduce it in full below: Facebook’s Global Pages Fix Some Issues for Global Brands, but Leave Others You’ll Need Tools to Put Global Content on Pages Now Localized […]

Customers up to 30% more likely to buy when engaged on social Customers who interacted with a brand on social media increased their purchases by up to 30%, according to a new study. It also found that there’s a direct correlation between how much a customer participated in the social conversation and how much more likely […]

Crestfallen heroes: 6/7 of the team 15 minutes after the final whistle. “This has all the hallmarks of a classic We Are Social defeat”, mused Joe Faul, as Mint Street looked unlikely to field a team minutes before kick-off. Unfortunately, his words were to prove prophetic. Despite much being made of the opposition’s quality, with […]