Blog - Page 214 of 264 - We Are Social UK

Most tweets are now not in English

The reports we produce for clients have consistently been showing a trend for more and more tweets not being in English, and now we have overall empirical evidence to back this up: research by Semiocast found that over 60% of tweets between May 2010 and the end of October 2011 were in languages other than […]

We Are Social 2 – 4 Lewis PR

Adam Nasri Spirits were high for this game in the We Are Social team, so much so that actual discussion of goals being scored were whispered in the cab on the way to the ground. As we waited nervously for our 5th team mate to show, Lewis PR seemed to have brought 2 teams to […]

SoLoMo: most valuable digital consumers

A nice set of infographics from Nielsen that highlight digital consumer behaviours and consumption patterns that can help brand advertisers understand their most valuable customers and how they’re engaging across social, local and mobile:

We Are Social's Monday Mashup #96

What motivates us to use social networking sites? According to a survey by Pew Internet, 66% of US online adults use social media platforms such as Facebook and Twitter with a variety of motivating factors: Social media drives sales for luxury brands Burberry announced a 29% increase in revenue over the past six months after […]

We Are Movember

More than two weeks have now passed since a few brave ‘men’ from We Are Social decided to take part in Movember, the moustache growing charity event held each year during November. Movember raises funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men. From a clean-shaven start, we’re just […]

‘The State of Social’ Report 2011

Last week, Econsultancy released the 2011 version of their ‘State of Social’ report, first published in 2010. Conducted in September & October 2011 and recruited from Econsultancy readers, the survey asked 1,000 predominantly UK-based individuals working in either client or agency-side for their take on various aspects of social media, from levels of adoption in […]

From a social brand to a social business

I spoke at an IBM Social Business breakfast briefing the other week and was tasked with addressing the following question: “Social brand vs social business – is there a correct order of play?” It’s a good question and one that seems to be being asked by clients and the wider industry alike. Luckily it’s also […]

Introducing the social consumer

A nice piece of research from Beyond and M Booth: To better understand social consumers, we asked 1,500 US consumers about the two products and services they had most recently researched online and how they went about it. Today’s social consumer is one that can either be categorized as a high or low sharer, who […]

We Are Social’s Monday Mashup #95

US guidelines on Facebook ‘Like-gating’ Facebook’s ad revenue is projected to hit $7 billion in 2012, but this figure might be hit by the recent guidelines put in place by the Better Business Bureau’s National Advertising Division (NAD). Marketers need to be careful when requesting users ‘Like’ a page in order to receive some sort […]

We are (not very good) footballers

As digital marketing professionals, one of the questions we’re frequently faced with is ‘how do we get more followers?’ After the first We Are Social football match, we finally have a conclusive answer to that question: stick a load of men in white shirts and at least three of them will follow the ball, rather […]