Our Insights

It’s very interesting to see brands that have the strength, passion and appeal to actively involve people in a relationship. They do it through outreach activities and by stimulating people’s interest. It’s fascinating to follow brands that are able to draw attention and engagement to a level that people are spontaneously willing to be involved. […]

It’s a big week for us here at We Are Social towers, with the launch of our sixth office wordwide in São Paulo, Brazil and also the launch of a campaign we’re very proud of for Heinz, as well as being involved in Twitter’s UK launch of their promoted products. On to the mashup… Social […]

Following the successful Heinz Tomato Ketchup Limited Edition Facebook launch earlier this year, last week we launched a new Facebook campaign for the Heinz Soup range. With the advent of cold and flu season, the “Get Well” Soup campaign offers Heinz Soups’ UK Facebook fans the opportunity to buy a personalised can of Heinz Soup […]

We Are Social Brazil’s team of six –Fernanda Higor Leslie Ed andReginaldo (Tuira took the picture!) As you may have read on Brand Republic, we’re proud to announce that we’ve launched We Are Social in Brazil, our first office in Latin America, with Diageo’s Smirnoff brand as our founding client. We Are Social São Paulo […]

Social media helps British businesses avoid economic slump A survey from Sage Pay found that British web stores attributed growth in the last 12 months to social media: 76% of the 1,000 businesses surveyed are using Twitter, double the number last year, and 76% are also using Facebook, an 18% year-on-year increase. More importantly, three […]

Have you built your career working in digital, PR, or marketing agencies? Are you passionate about the commercial potential of social media? Have you been able to demonstrate that passion on projects for your clients? Then read on… So yesterday we got the news that we were one of the winners in the Future 50: […]

InSites Consulting conducted a comprehensive survey amongst more than 9,000 consumers in 35 countries about their social usage. This deck details the results, all 167 slides of them – dive in, it’s a gold mine:

Facebook adds more users, generates more revenue Among the other factoids which came out of Facebook’s developer conference was that the site saw at least half a billion users access the site on one day last week. That is, even for Facebook, an impressive number, but it tallies with the other figures for the site […]