Blog - Page 237 of 264 - We Are Social UK

Why FriendFeed is so popular in Italy

You may have seen this infographic created by Davide Basile, which shows just how popular FriendFeed is here in Italy (and also other countries like Turkey and Japan). The facile answer is that Metcalfe’s law took effect with FriendFeed here in Italy, as it did with Orkut in Brazil and India, and hi5 in Central […]

Rockstar roles at We Are Social Sydney

Since we opened the doors of the We Are Social Sydney office earlier this year, we have been very, very busy. We have signed up a broad range of amazing clients who present their own unique opportunities for development of social strategy and immersion into the digital realm. We’ve been quietly growing our team, but […]

Why European social media projects fail

The Brand Science Institute conducted a study over the past 7 months on corporate social media projects, the focal point of which was a desire to understand why (most) social media projects tend to fail. They questioned 563 marketers representing 52 brands from some of the largest companies across 12 European countries. Here’s what they […]

The UK's media consumption habits

Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular. In terms of social media usage, it reveals interesting data such as: Social networking (in blue) is an all day long activity, […]

We Are Social’s Monday Mashup #38

43% of US companies will be blogging by 2012 eMarketer estimates that nowadays one in three companies have a public-facing blog used for marketing, a proportion that will rise to 43% by 2012. Blogs are considered an efficient way to drive site traffic (including through valuable SEO), generate sales and create brand awareness, as well […]

Facebook Places: What you need to know

On Wednesday evening Facebook launched Facebook Places, an event of some significance. I spent some time over the weekend trying to pull together all the best information into one place, which I share below. I’ll also be regularly updating this post as things develop, so be sure to bookmark this post and check back often. […]

International brand communities

Back in March I was asked to contribute to Contagious Magazine’s special report on Brand Communities, looking at social media from the perspective of international brands. Now the report has been released, they’ve been kind enough to let me reproduce my article in full below: Just about wherever you are in the world, you can […]

We Are Social’s Monday Mashup #37

Facebook’s Foursquare competitor is imminent A spokesperson for Facebook has confirmed to CNET that the social network plan to launch their geolocation ‘check-in’ feature within the next few months. The feature will take the form of an application programming interface (API) for third-party companies on the Facebook developer platform which integrates the current ‘check-in’ setups […]

Friends, brands & social media in China

To follow-up on my recent post looking at internet and social media usage in growth markets like China, I thought I’d share a report fresh off the presses from OgilvyOne Shanghai, best viewed fullscreen…

Wieden+Kennedy's Old Spice case study

Wieden+Kennedy have released a nice video case study of their recent Old Spice social media campaign, calling it the fastest-growing and most popular interactive campaign in history Some of the things they highlight are: More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech Total video views reached 40 […]