Blog - Page 240 of 264 - We Are Social UK

Old Spice videos viewed 11 million times

It had to end at some point… After the third day of activity, Isaiah Mustafa and Old Spice have bid farewell to their ‘Internet friends’ and recorded their final YouTube video. Much has been written about the campaign over the last few days (see our case study with links here), and the buzz on blogs […]

Social media buzz. Advantage: Old Spice

The Cannes Film Grand Prix-winning Old Spice campaign has evolved over the last 24 hours to dominate discussion in social media, in what is sure to become the ‘case study du jour’ for the foreseeable future. “The Man Your Man Could Smell Like” spot from Wieden + Kennedy Portland was launched in February during the […]

We Are Social’s Monday Mashup #32

Visits to MySpace UK have halved in 6 months say sources UK visits to MySpace have dropped from a from a peak of just under 10 million at the start of the year to around 5m as of the end of June 2010, according to a TechCrunch Europe source. MySpace maintains the figures “aren’t accurate,” […]

We Are Social’s Monday Mashup #31

Unilever to increase investment in social media In an interview with AdAge in Cannes last week, Keith Weed, Unilever’s CMO talked about why Unilever is doubling its digital spend this year and how much of it will go to social media: I want to be where consumers are. The truth of the matter is we’re […]

Twitter traffic peaks over We Are Social

[iframe http://www.casa.ucl.ac.uk/urbantick/maps/london_ncl_100628.html 500 420] Since meeting Lindsey from the Londonist at the recent launch of Eurostar Culture Connect I’ve been keeping up to date with everything happening on the Londonist site and this particular post caught my eye. This ‘New City Landscape’ has been created for the Urban Tick blog by Fabian Neuhaus from the […]

Orange wins festival fans with GlastoTag

On Monday I got back from a week volunteering (and partying) hard at Glastonbury festival for Oxfam. When I arrived on the first day and received my shift times I was truly gutted to hear that I’d be working through the England Vs Slovenia game. However, my disappointment didn’t last because, in a stroke of […]

We Are Social’s Monday Mashup #30

Social media helps drive purchases by 10x Recent research reveals that customers visiting an online store via social media are 10x more like to by something than other users: “whereas 7% of all visitors to an online store make a purchase, a significantly higher 71% of visitors initiated via social media will click their way […]

7 harsh realities in social media

Bart De Waele with some excellent home truths for social media:

Blogs vs. the press: Differing agendas

A great infographic from Flowtown, based on data from the Pew Research Center’s Project for Excellence in Journalism report ‘New Media, Old Media: How Blogs and Social Media Agendas Relate and Differ from the Traditional Press’.

We Are Social’s Monday Mashup #29

Inside Gatorade’s Social Media Command Center Mashable was given a behind the scenes look at the Gatorade Mission Control Center inside of its Chicago headquarters: “a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.” […]