Blog - Page 245 of 264 - We Are Social UK

Ciao Italia, we are social

Ottavio Nava, Stefano Maggi, Gabriele Cucinella – Managing Partners, We Are Social Italy The eagle-eyed among you may have noticed the Italian flag that’s appeared today at the top right hand side of our site. This time, unlike the German flag, it signifies more than just a translated version of our website. About six months […]

We Are Social’s Monday Mashup #18

Today’s Monday Mashup coming at you with the help of Melina Hägglund. Let’s get to it. Hot off the press: Twitter announces @anywhere platform In his keynote at the South by Southwest festival in Austin today, Evan William (@ev) has announced a new platform, called @Anywhere: The service will add a range of functionality, such […]

The nuances of European social media

At 12:30pm tomorrow, in Austin, Texas, I’m meant to be giving a talk entitled ‘Lost In Translation: The Nuances Of European Social Media’ at SXSW: Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one […]

Hippies, Facebook and making social TV

Very nicely timed with the announcement by CNN’s President that he’s more worried about social networks than FOX, the first video installment of a unique Facebook documentary called Goa Hippy Tribe has been released. Goa Hippy Tribe is using Facebook in a number of ways: as subject matter (in particular the re-connection of the eponymous […]

Nokia: Conversation, the new conversion

Arto Joensuu, Head of Digital Marketing at Nokia, and the rest of his search & social team are spreading the message that conversations are the new conversion across Nokia and beyond: Smart brands embrace the notion of co-creating social practices with customers and listen carefully to when these come to life in specific usage contexts […]

We Are Social’s Monday Mashup #17

BitchBuzz.com founder calls for rethink of blogger relations PR Week’s video podcast sparked some debate last week on the state of blogger relations in the UK, when Cate Sevilla, founding editor of BitchBuzz.com, told the publication that she wanted PR professionals and bloggers to hold a serious discussion, rather than simply ranting about one another […]

Coca-Cola and social media: Fans first

A great presentation from Coca-Cola’s Group Director, Worldwide Interactive Marketing, Michael Donnelly, detailing their ‘fans first’ approach to social media: Also see Coca-Cola: A social media case study (disclosure – Coca-Cola is a We Are Social client).

Developing a social strategy

Charlene Li and Jeremiah Owyang have released their second deck in a series of three, Developing a social strategy (for those of you that missed the first, see Understand customers’ social behaviours). It’s right on the money, and refreshingly looks at things from a business rather than a marketing perspective. As they say, “social technologies […]

We Are Social’s Monday Mashup #16

Burson-Marsteller Fortune Global 100 Social Media Study Burson-Marsteller released the findings of their Fortune Global 100 Social Media Study which looked at the social media usage of the 100 biggest companies on the Fortune 500 list. The study found that 79% of the companies use at least one of the most popular social media platforms: […]

Bloggers at London Fashion Week

London Fashion Week has now come to an end and as the fashion elite jet off to Milan and Paris for their fashion weeks, perhaps it’s worth reflecting on what we’ve learnt. The fact that these days it’s not just mainstream media who are being given the opportunity to attend has caused quite a stir […]