Our Insights

Last night I was a guest at the Editorial Intelligence seminar entitled “commentariat v. bloggertariat” – a discussion of how newspaper opinion columnists and bloggers coexist and work together. The versus in the title immediately set the tone for contrast and confrontation; Iain Dale came out fighting for the blogosphere, with a provocative opening: “the […]

The work we’ve been doing for both Skype and Ford has been featured in the latest Global Innovation Report from GDR Creative Intelligence. You can view a PDF of the article here. Thanks goes to Danni Lee for including us!

Forrester have just released ‘The Practicalities Of European Social Media Marketing’, a report written by Rebecca Jennings who’s based here in the UK. She covers a variety of different social media marketing programmes in the report, from Daimler’s corporate blog in Germany to Guy Stephens’ work at Carphone Warehouse in the UK. She also highlights […]

Toby Roberts, Head of Strategy at OMD UK, has written an interesting post on Better mousetraps and ‘branded experiences’. It well worth reading the whole thing, but this in particular is worth considering: If we actually stopped and listened to what consumers were saying instead of just muscling our way into the conversation, we would […]

A really attention grabbing use of Facebook Connect – The Prototype Experience – log-in, sit back and watch for a few minutes. Very nicely done…

A nice quote from Juan Bascones, Havas Media’s global chief media investments officer, speaking at the World Newspaper Advertising Conference on Friday: Today consumers’ new distribution model is based on conversations. The only way the newspaper industry will survive is for it to focus on leading and facilitating these conversations. We would agree…

Amongst the famous examples of Dell, Ford, Zappos, Skype and the like, Best Buy may not be the first company that comes to mind when thinking about which companies using are using social media well. They’re also not the sort of company you would immediately assume would be ahead of the curve in terms of […]

A very important part of what we do at We Are Social consists in helping brands engage in social media by having meaningful conversations with people and igniting positive word of mouth. So as I was watching Loïc Le Meur’s video on ‘How to launch a product using your community’, I thought it was a […]