Blog - Page 252 of 258 - We Are Social UK

Marketing 2.0 – Day 1 highlights

Some of us weren’t lucky enough to get a chance to meet ‘la crème de la crème’ of social media at SXSW, but after my first day at the Marketing 2.0 Conference in Paris, I feel that I’ve had the chance to mingle with some of the top social media and marketing people. Shame the WiFi was […]

Watch and Tweet live

This evening ITV are conducting an experiment in the combination of social media and TV watching. At 7:20pm, they’re broadcasting the first episode of the new series of Primeval live on their website, with a live Twitter feed of the #primeval hashtag underneath. The idea being it allows people to react to and discuss the […]

Newspapers and thinking the unthinkable

When someone demands to know how we are going to replace newspapers, they are really demanding to be told that we are not living through a revolution. They are demanding to be told that old systems won’t break before new systems are in place. They are demanding to be told that ancient social bargains aren’t […]

Should you advertise in Twitter streams?

Marketing carried a piece this week looking at whether brands should advertise in people’s Twitter streams, prompted by the appearance of ‘services’ like Magpie and adCause. Clearly, the short answer is no, but if you want the long answer: Robin Grant, the managing director of social media agency We Are Social, warns against brands jumping […]

Sprechen Sie Deutsch?

You may have noticed the small German flag that popped up on the top right corner of the We Are Social site a couple of days ago? We’re increasingly working on international campaigns, often including Germany, so it seems only natural that our website is also available in German. Obviously it would be nice to […]

Earth Hour – please help spread the word

Earth Hour is a global event taking place this Saturday, the 28th March 2009. At 8.30pm around the world, people, businesses and iconic buildings around the world will switch off their lights for an hour, making a statement to the world’s governments for more urgent and effective action on global warming. We’re working with the […]

SXSW Interactive Highlights

SXSW Interactive: debate, discussion, frenetic networking, Twitter saturation, internet celebs, and happy chaos as technology and culture intersected in Austin, Texas. At SXSW, as Mike Butcher noted in TechCrunch UK, “everybody knows your Twitter name”, and Twitter was essential to find anyone or anything. On literally thousands of laptops and iPhones, everyone seemed to have […]

Marketers to spend more on social media

It good to see most marketers seem to have got the message about the value and effectiveness of social media activities. A new report out from Forrester this week shows that 53% of are planning to increase their spending in the next six months, despite the rescission:

Who owns social media?

Following on from Mark Cridge’s comments in New Media Age last week, Joseph Jaffe has an inspired rant in this week’s Adweek: Exactly where and when did the digital space earn the stripes and credentials to tackle the high roads of authenticity, transparency or peer-to-peer collaboration (just to name a few of conversational marketing’s core […]

Girly geek shopping – live!

Today I’m taking part in a live girly geek event organised by Eurostar. They’ve invited 80 French and Belgian girls over to London to shop till they drop, and then they’ll be meeting up with 40 girls from London (including me) for tea time refreshment at the Berkeley hotel. The idea, of course, is to […]