We are social A global, Socially-led creative agency

We are a global socially-led creative agency based out of New York City and Los Angeles with 18 global offices and 1300+ people.

In 2023 we merged with The Narrative Group, combining their expertise in embedding brands in the zeitgeist with our unrivalled social media capabilities to form a new powerhouse agency grounded in culture.

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We Make Ideas Powered by People

We understand social behaviors within online communities, cultures and subcultures.

We help our clients reach the right people in a strategic, relevant and effective way.

WE WORK WITH

Our Work

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ebay

E-commerce
eBay
United States

eBay Gen-Z Misperceptions Campaign

The eBay brand had languished and Gen-Z was shaping their opinions about eBay based on substandard product experience or negative word of mouth/reputation. Our task was to run a global campaign to positively shift brand perception on social media.

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Under Armour

Sports
Under Armour
United States

#FlowStateChallenge

The We Are Social U.S. team was tasked with developing a social campaign supporting Under Armour’s biggest run release of 2021: the Flow Velociti Wind – igniting brand excitement and resonance with runners in a year where they’ve had nothing to train for.

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EA Sports FIFA

Sports
EA Sports
United States

FIFA 22 Ratings Reveal Campaign

With ratings revealed across all global clubs and leagues at the same time, breaking through the noise and creating a distinctive, ownable moment for MLS is a challenge.

EA Sports tasked We Are Social U.S. with creating a breakthrough creative campaign that would drive mass conversation amongst the North American soccer audience.

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Lego

Entertainment
LEGO
United States

LEGO Masters

LEGO came to us to help engage with families and adult builders before and during the second season of their hit TV show, LEGO Masters. The brief was to focus on developing a video content campaign, featuring two 30-second hero spots, and 15-second cut downs for media placements.

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BUMBLE

Others
Bumble
United States

Bumble was launched in a very different cultural landscape than today, and the client was concerned that it was losing relevance in an oversaturated space of female-first brands. Looking to revive their cultural relevance, the brand came to us for a new approach to their editorial strategy.

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We are social sport

We’re rewriting the rules of sports marketing. We help brands seize moments, break into culture and leave a legacy.

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THE NARRATIVE GROUP

A brand’s voice can only carry so far. In order to reach the hyper-fragmented subcultures of today, even “breakthrough” campaigns must be ready with real time reactions that are echoed and amplified through press, influencers, events and evangelized consumers.

We create earned-led, brand experiences that drive results. We’re buzz builders. We make authentic connections and spark conversation, on and offline.

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