Beat the winter blues with Get Well Soup
It’s back, to cheer up the nation!
For the fourth time, we’re working with Heinz to help Facebook users cheer up their friends and family with a personalised can of Heinz Soup.
Our Get Well Soup campaign for Heinz has been a huge success since it first launched in 2010, so once again we’ve brought it back to put a smile on the faces of people across the country in 2014.
Because soup is the perfect pick-me-up for those feeling under the weather, or just suffering from winter blues, from January to March we’re inviting Heinz Soup fans to personalise a can of Heinz Cream of Chicken or Cream of Tomato Soup, before having it delivered directly to their friend’s door.
And Get Well Soup is even better than before – we’ve evolved the campaign from previous years, allowing fans to now share short video message with their order. So not only can fans send their loved ones a personalised product, but also a personalised “pick me up” message. Perfect for those sending a soup to a friend far away.
We’ve also created unique branded illustrations that will appear in Facebook news feeds, highlighting the core ‘feel good’ Get Well Soup message, whilst also inviting users to take part in the campaign.
So if you know someone who has the January blues, why not pop by and send them a personalised can? £1 from each sale will also be donated to children’s charity Starlight.