TV & Twitter: Power of the second screen
Twitter has published this infographic, highlighting the findings from its most recent research into the relationship between Twitter use and TV viewing habits, and what this means for brands.
The data lends itself to three key conclusions: 1) using hashtags results in more earned media for brands, 2) people engaging on Twitter are less likely to change the channel during ad breaks and 3) ad recall is higher among those using a second screen.
Essentially, this new set of data substantiates the idea that Twitter (along with other social media platforms) is making TV more engaging, and that brands should consider using the platform to maximise their ad strategies.
