10 myths about YouTube users


Google’s latest report looking into YouTube’s current UK audience demographics, has revealed quite a lot about the nature of Britain’s YouTube users. Google used key findings from the report to create the following infographic, which goes against many of the assumptions you might be inclined to make when it comes to YouTube.

For example, despite often being considered a platform for teens, the report shows that 90% of UK YouTube users are 18 or older, and 50% are over 35 years old.

The report also provides interesting insights for brands using YouTube as an ad platform. It claims that 41% of UK YouTube users have taken action after watching an ad on YouTube, indicating that investing in these ads can pay off.

YouTube infographic