We Are Social’s Monday Mashup #212
Facebook releases new insights tool
Facebook has launched a new Audience Insights tool, which gives US users of ad manager access to information about people on the network. Advertisers can gain access to demographics, page likes, location/language information, Facebook usage and purchase activity for three different groups: all Facebook users, those connected to a brand’s page/event or members of a ‘custom audience’. The tool will be available outside of the US within the coming months.
Instagram ads are doing well
Instagram adverts, available to 15 brands for the last six months, have been showing impressive results (according to data from the site itself). Taco Bell have seen a 29 percentage point gain in ad recall and promoted posts often saw 400% higher engagement on promoted posts than organic. During a month-long campaign, the fast food chain’s fan base jumped 45%. Hollister, too, saw success: an ad recall lift of 32 percentage points.
Language targeting on Twitter
Twitter has introduced targeting by language for Promoted Tweets and Promoted Accounts, in an attempt to serve more relevant adverts to its users. So far, it includes 20 different languages. Here’s how it works in Spanish:
Tumblr adds blog editor to mobile app
Tumblr has added a built-in blog editor to its mobile app, which allows users of iPhone, iPad or Android to customise the look and feel of their profile.
The Verge spoke to Tumblr CEO, David Karp, about the move. He discussed the importance of creativity and individuality across the web:
The draw to the internet for me was this idea that it was a space where you could really create an expression of yourself — an identity that you’re really, truly proud of.
It’s no surprise that brands have already started to embrace the changes. Notable examples include American Express, Lipton, Axe and L’Oreal.
LinkedIn adds language targeting features
LinkedIn has launched two new features, both aimed at helping companies reach people across different markets. The first, language preference targeting, lets a company specify which users will see an update, based on their chosen language. The second, personalised page feeds, is very similar: when a user clicks on a company’s page, they will see only the updates intended for them, once again identified by language settings.
Pinterest is still overwhelmingly female
A study into 50,000 random Pinterest users has concluded that 92% of pins are made by women, while 84% of those who were users four years ago are still active. The study also analysed the most popular categories for pins by female users, who made up 80% of the entire network’s user base. The top three were, in descending order: food & drink, DIY & crafts and home decor.
Sony launches World Cup social broadcast channel
Sony has created a ‘social media broadcast channel’, dubbed ‘One Stadium Live’, to bring together online conversation around the World Cup. The mobile-first platform finds posts on Twitter, Facebook and Google+, before grouping them together based on their relevance to one another.
Yahoo searches for José Mourinho’s #Special1s
Yahoo is looking to get involved with this summer’s football fever, offering fans a chance to win a training session hosted by Chelsea manager, José Mourinho. The competition is being hosted on the #Special1s Tumblr, while fans can submit a video to impress Mourinho by using the hashtag on Flickr, Twitter, Instagram, YouTube, Vine or, of course, Tumblr. Here’s the man himself looking very happy about it all.
Hollyoaks using Snapchat for previews
British soap opera, Hollyoaks, is using Snapchat to send previews of the day’s episode to viewers. Here’s a screengrab of one of their snaps. SPOILER ALERT! (maybe).
Social media and British politics
A cross-party panel of British MPs has discussed the importance of social media, admitting that politicians can do more to engage voters online. This comes at the same time as news that tweets and YouTube videos from government departments, along with others of national significance, are to be added to the National Archive for the first time. Sadly, we don’t think this one is going to make it…
— Ed Balls (@edballsmp) April 28, 2011