We Are Social’s Monday Mashup #214


Facebook will favour explicity-shared stories over autoshares
Facebook is planning to favour explicitly-shared stories over autoshares in the News Feed, but will not be axing autosharing entirely. So, if you open a ‘share to Facebook’ tab in a third-party app, add content and then share, more of your friends will see the post than if you automatically share your latest run or Spotify playlist. Autosharing isn’t going completely, probably because of the data’s importance to ad targeting.

Billboard launches charts based on Twitter chat
Billboard is launching its ‘Real Time Charts’ with three new listings based on Twitter conversation: Trending 140, Top Tracks and Emerging Artists. The last of these is to be sponsored by Hollister, while McDonald’s, an exclusive partner for the entire feature, will use Twitter’s Amplify to promote it.

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Oreo creates custom WeChat emoji app
Oreo is looking to connect families with a custom WeChat emoji app. The confectionery brand is encouraging families in China to take photos of themselves, which can then be applied to a series of templates and animated actions and shared with loved ones.


Westin’s social vending machine
Westin Hotels & Resorts is promoting its NY hotel with a social vending machine on 4th June. Between 9 and 10.30am, the machine will dispense 75 free sets of full running gear in exchange for a tweet that includes the brand’s handle, @Westin, along with the author’s size, gender and a unique code from the machine.

Kleenex creates summery competition
Tissue brand Kleenex has created a campaign that centres around summery tissue ‘predicaments’, such as dropping an ice cream. The competition commences on 9th July, with prizes including a Campervan and a week-long holiday; We Are Social will be amplifying it with editorial and social content.

Heck appoints Westwood to ‘pimp’ the country’s BBQs
BBC DJ and self-appointed hip hop guru, Tim Westwood, is taking part in a campaign for the sausage brand, Heck, in which he’ll encourage the UK to ‘Pimp that BBQ’ through short films on Vine, Instagram and YouTube. The campaign will also include a competition, where entrants must post a picture of their own barbecue with the hashtag #WhatTheHeck for the chance to win a £3,500 BBQ of their own.

‘La Galerie d’Instagram’ premieres at Cannes
Instagram is hosting a Cannes competition, dubbed ‘La Galerie d’Instagram’. Any person or brand can enter up to three times by hashtagging a picture #InstagramCannes before 13th June. Three winners will be chosen on the 15th June, to coincide with the start of the festival, and selected based on quality and originality.

Kim Kardashian’s wedding photo breaks Instagram records
Kim Kardashian and Kanye West got married last week, in what the New York Post described as “a wedding opulent enough for Florence’s Medici dynasty and tacky enough for reality TV.” Tough crowd. Even if the newspaper didn’t fancy sending its congratulations, the couple needn’t have worried; the below image shows how many Instagram users were behind them. It’s now the most-liked photo of all time on the network.

Comedian gets Domino’s to deliver #PizzaOnATrain
British comedian, Chris Ramsey, used the power of Twitter to persuade Domino’s to deliver pizza directly to his train for free. By repeatedly posting using #PizzaOnATrain, he got the brand to play along – here’s a selection of the tweets he posted – let’s hope it becomes a regular delivery option.