Looking good for Lovebox: #WeAreDenim

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As We Are Social’s London team heads off to celebrate its 6th birthday with its annual trip to Lovebox, senior creative Nick Hearne reveals the inspiration behind this year’s #WeAreDenim theme. 

We Are Social Designer Tom MacMahon has proved how amazing our design department is by creating a one-off wearable poster for our annual trip to Lovebox festival.

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To promote the theme of this year’s outing, We Are Denim, Tom decided to craft a truly unique promotional item. A fully patched-up biker ‘battle jacket’.

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The jacket has 12 unique embroidered patches revealing the details of the party. Date, dress code, the hashtag. and the all-important enforced time to stop working.

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As well as some extra patches: Compulsory work fun, selfie veteran and a bizarre Swedish black metal band that looks very much like it is fronted by Doge. Such metal!

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Designing the company party poster is usually an extra curricular task met with a groan by busy designers. But Tom has elevated this art form and shown how much fun can be had with a great concept.

Graham Jenks, Creative Director, is impressed with this level of dedication to producing work that goes beyond the call of duty:

‘Our designers never cease to amaze – photography, film, stop motion and now embroidery.’

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Creating the jacket saw members from all departments chipping in with their sewing skills. Some patches are skilfully applied; others look like a blind-drunk Hell’s Angel hastily stitched them on. Regardless of talent, big thanks to everyone involved.

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The final artwork is hung proudly in the reception of We Are Social, London. There is a lively debate about who should wear the poster later today.

Robin Grant anyone?