Jaguar's Social September

nick.dodd

It’s been a busy September for the Jaguar team here at We Are Social. Earlier this month, Jaguar Land Rover sponsored the Invictus Games: a fantastic international sporting event to support wounded and sick Servicemen and women, championed by Prince Harry and featuring over 400 competitors from 13 nations.

A dedicated social media team from Jaguar was on site at the event to demonstrate support for the event across the brand’s social channels with live, reactive posting, encouraging the participants and celebrating the high points of the Games.

Overall the Invictus Games were a huge success for Jaguar, with activity reaching 22.4 million people across Jaguar’s social channels.

But it hasn’t just been the Invictus Games that’s been keeping us busy. This month, the Jaguar team was also present at two more huge events; one in Earls Court and another on the bank of the River Thames – all to launch Jaguar’s new sports saloon, the XE.

In the build up to the launch we created exclusive content featuring never before seen footage of the XE before the reveal.

Then, the XE was revealed through a dynamic series of stunts, which we captured and shared with fans online.

Artist Emeli Sande delivered a sublime performance to capture the excitement and feeling surrounding the XE. We also set up live coverage at Earls Court so fans could watch the XE unveil in real-time.

All content generated was tagged with campaign hashtag #FeelXE, which had a massive reach of 126 million, with over 29,065 mentions and almost 126k social interactions.

And if all this wasn’t enough, September also saw the action-packed Goodwood Revival take place, a weekend of historic motor racing, showcasing familiar Jaguar models from past and present. And of course, Jaguar was at the event capturing content to exclusively share with fans online.

Jaguar’s new lightweight E-Type, reproduced from the 1963 original, made its UK debut at the event, roaring around the famous circuit.

The Jaguar D-Type was celebrating its 60th birthday and appeared on a 1950s themed Jaguar stand; Jaguar’s sexy sports model F-TYPE Coupe was also on a stand of its own.

There was an all D-Type race that took place, involving over 20 D-Types to win the ‘Lavant Cup’.

Post by Jaguar UK.

 
A lightweight E-Type was also on offer at the event and was sold together with a bespoke Bremont watch.

All the hard work and effort brought together by the team paid off and created a hugely successful September for Jaguar – one that reinforces the brand as a true icon in the history of Britain’s automotive industry.