30% of Snapchat users in US
Mobile messaging service Snapchat has hit the headlines after Yahoo’s plans to invest £20 million in the app were revealed. GlobalWebIndex has produced this infographic about Snapchat’s demographics and social behaviours of its global users.
GlobalWebIndex found that 30% of Snapchat’s total user base comes from the US, and top markets for the app include the UK, USA and Ireland, with 14% of adult internet users using the service. The most popular demographic using Snapchat is teens; over half of online users aged 16-24 are active on the platform.