Analysis of Facebook Ad Spend
SHIFT recently published an infographic outlining the key figures in its Q3 global Facebook advertising insights report for the automotive, consumer packaged goods, entertainment, financial services and telecommunications sectors.
The report found that automotive was the best performing sector in Q3 for click through rates on Facebook with 2.98%. Across all the sectors, click through rates have increased since Q3 last year, from 45% for entertainment to a huge 917% for auto. Likewise, the cost per 1,000 impressions has increased over the year, from 68% for entertainment to 183% for financial services.