A #NewJacket from Armani Exchange

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kristie.matfus

By the time summer fades to fall, people are excited to trade in their sundresses and flip flops for layered looks. Stemming from the days of back-to-school shopping, fall is often a time when people re-evaluate their wardrobe — and look for new pieces to define their personal style.

It was this insight that drove the concept for Armani Exchange’s #NewJacket campaign. Armani Exchange selected a group of global influencers to create a photo diary that captured their take on the season, inspired by their new Armani Exchange jacket.

armani

Actors, writers, musicians, models, and directors curated day-in-the life photo diaries to be shared with Armani Exchange customers and fans via a custom landing page on armaniexchange.com, social channels and in-store windows and signage. The influencers’ unique content showcased to fans how a #NewJacket is more than just an article of clothing.

Armani Exchange launched a contest to the social community for fans to share a fall outfit on Instagram or Twitter with @armaniexchange, and express which Armani Exchange jacket completes the look, using the hashtag #NewJacket. Here are just a few of our favourite incredibly stylish entries:

Now it’s time for you to join the #NewJacket campaign! Visit Armani Exchange for full contest details. Stylish winners will be selected at random on 22nd October.