We Are Social’s Monday Mashup #268


YouTube viewing time grows 60% in a year
Q2 looked good for YouTube, as overall viewing time grew 60% year-on-year. Mobile was particularly strong; the average viewing session on mobile grew 50% in the same period to 40 minutes. According to Google’s chief business officer Omid Kordestani, more people now watch YouTube on mobile than watch video on any US cable network.

Facebook is working on a virtual assistant
Facebook is developing a virtual assistant for its standalone Messenger app. The feature’s details are still under wraps, but we can expect the ability to ask real people for help with searching for products and services. Oh, and it’s being referred to internally as ‘Moneypenny’, making it the closest most Messenger users will get to being James Bond.

Facebook to create fully shoppable pages
Facebook is building ‘Shop’ pages, where users can enjoy the entire shopping experience, from discovery to purchase, within the network. We don’t know exactly what they’ll look like yet, but here’s a mock up for the impatient among you:

Facebook shop pages

Snapchat moves Discover front and centre
Snapchat has made it easier to find its Discover feature. It’s moved the content publishing service within the Stories tab, from the top right hand corner to top, front and centre (as below). So, now you can discover Discover.

Snapchat new Discover placement

‘The Power of Four’ from 20th Century Fox and We Are Social
To promote the upcoming Fantastic Four film, 20th Century Fox and We Are Social’s Singapore office have created ‘The Power of Four’. It’s a content-led Instagram campaign that asks users to work in teams of four and locate hidden visuals across each character’s feed, for the chance to win tickets to an exclusive movie screening.

The Power of Four

Pinterest and Waitrose form partnership
Waitrose has launched a Pinterest campaign dubbed #TasteOfSummer, which asks customers for input into what makes the ultimate ‘taste of summer’. Interestingly, the platform actually approached the supermarket about the campaign, as it looks to test content and introduce advertising into its business in the UK.

Waitrose Pinterest

Laphroaig to project tweets on its distillery wall
Laphroaig, the Scottish whisky, is celebrating its 200th anniversary by projecting tweets about the drink on its distillery wall. The move, called #BigOpinions, is part of a larger campaign, #OpinionsWelcome. That means all opinions, good, bad and everything in between. Here’s one of our favourites.

Brands and World Emoji Day
Put it in your diaries, July 17th is World Emoji Day. Naturally, brands were keen to get involved last week (as we’re sure they will be next year). Here are some examples of their work.