We Are Social’s Monday Mashup #333

Facebook developing curated news service Collections
It can be hard to differentiate between high quality content and fake articles on Facebook (you’ll NEVER BELIEVE that some of the facts within them are not checked!!!!). In a possible bid to combat the issue, Facebook is rumoured to be creating Collections – a curated news section similar to Snapchat’s Discover section which will showcase quality content, selected from handpicked media partners.

Facebook Messenger launches Instant Games
Don’t you hate that time in the afternoon when you’ve exhausted all your social feeds, had too many coffees to have any more and have EVEN given your desk a sort out? You sigh and resign yourself to doing some actual work… BUT WAIT! Facebook Messenger has now launched Instant Games including Pac-Man, Space Invaders and Words With Friends. Once you’ve played, you can challenge your Messengers to beat your top score. Why do today what you can put off until the very last minute?Screen Shot 2016-12-05 at 15.06.08

Revealed – Snapchat’s video ads average less than three seconds a view
A top advertiser has said that Snapchat’s users typically view ads on the platform for between 2.5 and 2.8 seconds, throwing into question to value of the platform for advertising. Snapchat does not disclose performance figures but has highlighted that two-thirds of its ads run with sound on, while rivals often run with sound off. Tests using eye-tracking technology have also shown that Snapchat ads commanded more attention than YouTube and Instagram ads and twice as much attention than Facebook ads.

Twitter now allows mobile users to create Moments
Earlier this year, Twitter announced it was letting users create their own Moments, by pulling photos and collections of tweets together in one place. In a bid to make the feature more popular, Twitter is now allowing users can do this on mobile. Tune in to capture my ‘Monday Sock Pairing Madness’ Moment, later tonight.

First 360 Snapchat lens launched by Underworld film brand
The marketing team behind Underworld: Blood Wars have created a 3D interactive lens. The lens uses augmented reality and incorporates a 360-degree view which changes people’s videos into a 3D-like landscape taken from the film.  There is also a Snap To Unlock campaign for the lens, with codes embedded on billboards and websites.
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Everyday Instagram users under fire for breaking FTC ad rules
People with under 1,000 Instagram followers may be considered lesser beings by the social media elite, but in the eyes of the Federal Trading Commission, they’re JUST THE SAME as a Zoella or a Kardashian when it comes to advertising laws. Public Citizen has written to US regulators claiming that some “micro-influencers” aren’t disclosing they’re being incentivised to promote products on Instagram by using the customary #ad or #spon hashtags. BzzAgent, which specialises in connecting brands with consumers has said that it does take these rules seriously and its disclosure policy “fully complies with FTC guidelines.”.