Instagram Live Stories officially rolls out in the UK and elsewhere People in the UK, Germany, France, Brazil, Canada and Japan can now join US Instagram users and live stream their antics on Instagram Stories. Unlike Facebook Live, the video will be wiped from the platform as soon as the transmission finishes. Unfortunately for my friend who went live drunk twerking this weekend to his all of his followers, the memories will live on for much, much longer. Snapchat uses offline sales data to target ads Snapchat has partnered with Oracle Data Cloud to get more advertising intelligence for marketers. The partnership will give Snapchat access to offline sales data like loyalty card stats, so they can track past purchase behaviour to match users with relevant ads. Snaps for them!
Snapchat offering sequenced publishing of multiple video ads Snapchat is encouraging advertisers to run consecutive video ads with different creative within its Discover section. This means that one 30 second advert could potentially be cut into three and fed out back-to-back. Snapchat can also publish the first video and then re-target subsequent films to people who watched it to maximise engagement.
Twitter kills off lead generation campaigns Chatbots may have claimed their first scalp – Twitter has also called time on lead generation campaign ads, which were used for direct response campaigns. Marketing Dive reckons that with instant messenger bots growing so quickly, Twitter’s direct response ads look cumbersome and old fashioned in comparison. The platform said it wants to focus on ‘building and improving other performance offerings.’
LinkedIn unveils new look Look out, jobseekers: LinkedIn has launched its largest desktop redesign in the platform’s history. The changes include streamlined navigation, ‘smarter messaging’ including creepy-sounding suggested icebreakers, improved search and greater insight into who’s viewing your content.
