Facebook and Google account for 63.1% of US digital ad revenues
The latest figures from eMarketer show that Facebook and Google combined will account for 63.1% of all digital ad spend revenues in the United States in 2017. This will also be the first year that Facebook has captured one in five of every ad dollar spent.
Facebook’s M is getting more GIFs and adding cinema push Facebook Messenger’s virtual assistant M is getting smarter. The AI assistant now automatically suggests text replies and GIF responses based on messages you receive from friends, making it quicker and easier to reply in the chat. It has also added a new function which detects when you’re talking about movies and prompts you to buy tickets using the Fandango chat extension.
Facebook adds two new tools for comparing social with TV Facebook has introduced two new tools for advertisers which help them gain a better understanding of cross-platform ad performance. The first tool, Facebook Cross-Platform Brand Lift, uses TV viewing data to assess brand sentiment across Facebook, Instagram and Facebook Audience Network. The second tool will allow advertisers to determine if someone watching a TV ad also saw a social ad.
Facebook improves tools for advertisers to target offline shoppers with online ads Facebook has created a revised set of advertising tools which allow advertisers to target consumers who have made offline purchases, or go one step further and create lookalike audiences to help discover new potential shoppers with similar characteristics.
YouTube launches new custom targeting tools and an AI-powered content creator YouTube has announced some very cool new tools that are going to delight advertisers on the video sharing platform. The first new toy is a tweak to its Custom Affinity Audiences tool, which will allow brands to target users based on recent app downloads as well as places they’ve visited. The second new tool, known as Director Mix, allows advertisers to upload several video templates which the platform then spins into tens, hundreds or even thousands of shortened custom clips. Machine learning functionality will then help determine which of these micro edits are performing best.
Twitter rolls out Popular Articles feature
Twitter has finally launched its Popular Articles feature for both iOS and Android. The feature, which can be found in the Explore tab, serves up stories being shared in your network and in your local area.