We Are Social’s Monday Mashup #752

Mashup

This week, AI is giving main character vibes with updates across Meta, YouTube, Threads and X. Meanwhile, social has come together IRL in New York following one elderly man’s request. And with the release of Wicked For Good, and the following press tour…MM, Monday Mashup. Flip it around, Wicked Witch. Read on for more social media news. 

YouTube expands its Gen AI features

Image credit: YouTube 

YouTube is dropping huge AI updates, expanding access to existing tools like Clips, Green Screen, and the AI Playground. The platform is also upgrading the Image-to-Video tool to let you animate still images with prompts and integrate speech. A brand-new Speech-to-Song feature is also launching to turn spoken audio into a musical mix. And the AI model powering Shorts Generation is getting an upgrade. 

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YouTube tests customisable feeds

Image credit: Radu Oncescu 

YouTube is testing a new customisable feed that would let you update the recommendations your algorithm serves you. The “Your custom feed” feature is being tested on Home feeds with select users and appears as a chip next to “Home”. When you click into it, you can update your feed by entering a prompt. It’s still in testing so only a lucky few are currently able to try it out.

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Threads makes group chats easier 

Image credit: Threads

Threads is adding a new option to its group chat feature, which lets you share invite links with other users. This means you will no longer need to invite people individually to your group. In your DMs, you can find the invite link and send it out to all your future group chat contributors, all at once. Only admins can create a link, and they will need to approve anyone who wants to join. 

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X starts sorting feeds with AI 

X has started using Grok’s AI tools to sort your feed. This means that posts are now sorted based onpredicted engagement and relevance to you,” rather than chronologically. X users aren’t too happy with the change, but X owner Elon Musk reassured, “You can still access unfiltered chronological if you want.” Ever the wordsmith, thanks, Elon. 

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🔥Trending this week 🔥

🪄 The Wicked press tour continues to delight the internet – this time it’s Michelle Yeoh’s obsession with MM to WW

🚬 There’s a guy who invited New York to light a cigarette with him – and other fly poster content that’s followed since.

🖼️ Everyone sharing the backstory behind their headers.

🤳 The ‘late night finds’ trend sees TikTokers share all kinds of nostalgic content from their camera roll.

🍹 Ordering drinks at the wrong place is the TikTok trend that seems to be going nowhere.

💃 Everyone is living their ‘Lush Life’ and taking Zara Larsson’s routine to social.

In other news

👀 TikTok introduces new creator collab notes.

✍️ Facebook launches nicknames for Groups.

🎄 Pinterest shares Q5 guide for brands.

🧑‍🎄 Snapchat also shares post-Christmas guide.

✨ Spotify Wrapped (YouTube’s Version).

🤖 Threads develops AI-powered summaries.

💰 Meta adds more AI tools to ads.