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Social media now more popular than TV

GlobalWebIndex’s latest data shows that the internet now makes up 57% of global media consumption, with social media alone taking 26% of people’s media time, more than TV’s 23%. Tom Smith, GlobalWebIndex’s founder, exclusively talks us through their findings. No one would argue with the idea that digital has changed both the way we consume […]

The State of Social in Asia (March 2013)

click to enlarge image We’re pleased to share the latest of our SDMW snapshots for social media use around Asia. Today’s snapshot offers a more comparable definition of ‘users’, and is based solely on active users*, rather than the overall user numbers we used for some countries in previous reports where active user data was […]

We Are Social’s Monday Mashup #159

YouTube hit the 1 billion a month unique users mark Online video giant YouTube put their success into context for us last Wednesday, announcing their achievement of 1 billion unique users per month. This means “almost half of the people on the Internet visit the online site each month”. Looking specifically at Generation C (18-34 […]

Helping Papworth Trust in social media

Caring for someone with a disability is challenging and comes with considerable demands that only those in comparable situations can truly appreciate. So, when we were approached by Papworth Trust, a charity that provides support and promotes equality for disabled and disadvantaged people, concerning a new Channel 4 series they were involved in, our interest […]

Social Brands: From Ads To Added Value

Social Brands Part 3 We concluded Part 2 of our Social Brands series with the assertion that the marketers who understand how to add value to people’s lives are best placed to build enduring relationships with communities. As with many aspects of marketing, this may seem like a statement of the obvious, but many marketers […]

A social budget? Analysis of #Budget2013

As you may have read in The Telegraph’s coverage of the UK’s 2013 budget announcement, we’ve done some social media analysis into the facts and figures, winners and losers. As we expected, it’s been a more social budget announcement than 2012, with 258,000 tweets on the subject already. In 2012, there were 138,500 tweets in total […]

Peril, Opportunity & Optimism at SXSW

It’s not everyday that you’ll be one of a crowd listening seriously to a guy telling you why our only chance of survival lies in colonizing Mars. But then again, this is what Austin’s SXSW is all about. A whirl of new ideas, bold imaginings and personal inspiration that each year magnetically draws in visitors […]

SXSW by the numbers

Adweek have put together a great infographic showing what went down at SXSW:

Are you our next analyst intern?

So you’re telling us you’re smart with data and would like to start a career in social media, but perhaps lack some hands-on experience? Maybe considering an internship to get you going? Come join our Research & Insights team in London! At We Are Social you will be able to work alongside (and learn from) analysts […]

Nielsen's Mobile Consumer Report

Nielsen have just released their Mobile Consumer Report. It’s got some interesting findings, so we thought we’d give you a summary. The current landscape Mobile phone ownership in both developed and high-growth countries has reached a critical mass, with no growth from the first half of 2012. The high rates of ownership are shown in […]

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