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We Are Social’s Monday Mashup #138

UK lagging behind other markets on FB ads engagement levels? A new study suggests that there is low engagement on Facebook UK ads compared to the other main markets and that the average cost-per-click on paid ads has dropped to 2010 levels. Interestingly the US surged to a 99% click-through rate while the UK dipped: […]

What makes an engaging Facebook post?

Luke Brynley-Jones is the founder of Our Social Times. He is hosting Social Media Marketing 2012 in London this Thursday, 25th October at which We Are Social’s Tom Ollerton will be discussing engagement strategies. This month it was revealed that Facebook has tweaked its EdgeRank algorithm to reduce the organic reach of brand posts by […]

We Are Social 6 – 3-Monkeys 7

We Are Social strolled up to Borough in high spirits on Thursday evening. Enthusiasm was evident with 7 out of the 8 man squad making kick-off (even with Rob Hyde’s traditional Sports Direct visit); the only absentee being Joe Cronin who was probably busy organising the We Are Social film club (there’s your plug Joe…). In […]

1,000,000,000 on Facebook: infographic

A great infographic from KRDS which takes us on a tour of Facebook’s one billion users:

We Are Social's Monday Mashup #137

Does ‘dark social’ account for most shares online? We think of the social web as the creature that spawned Web 2.0 and all of the sites that we hold dear: Facebook, Twitter, Wikipedia and the like. But social sharing has been around much longer than that, through chatrooms, ICQ messages and email. It’s easy to […]

How to react to halved reach on Facebook

New research shows that Facebook has halved the reach of brands’ Facebook page posts, with the result that fans will still see the most engaging posts from brands, but will be much less likely to see the less engaging ones. With Facebook saying “all content should be as engaging as the posts you see from […]

Map of London's social media community

Tempero’s Simtan Bacha and Lisa Brooker have put together this map of London’s social media community: It’s a visualisation of the social network that connects the Twitter accounts of the top 1,000 most influential companies and individuals within London’s social media community, with influence defined by the number of connections a person or organisation has […]

Top Facebook Pages in the US, Sep ’12

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US September 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

Top Facebook Pages in the UK, Sep ’12

Socialbakers have just released their top Facebook Pages in the UK September 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:

We Are Social's Monday Mashup #136

Facebook reaches 1 billion users What a milestone: Facebook announced that it hit 1 billion monthly active users, and it seems like now all of Facebook’s numbers will be in the millions and billions, as they released a whole host of mind-bending stats with the big announcement. The network says that 600 million of those 1 billion […]

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