Committed to pushing the boundaries of sports marketing and reshaping the narrative around high-pressure athlete moments, we embraced the challenge of launching adidas’ bold new brand campaign during the Super Bowl.
With the TikTok masses waiting on tenterhooks, it was Four Seasons’ moment to move the story forward and transform a fleeting micro-trend into a lasting connection with Millennial audiences.
The eBay brand had languished and Gen Z was shaping their opinions about eBay based on substandard product experience or negative word of mouth/reputation. Our task was to run a global campaign to positively shift brand perception on social media.
In collaboration with rising USWNT soccer star Trinity Rodman and music sensation Coi Leray, we crafted an unofficial World Cup anthem, “Get Loud,” and produced Coi Leray’s custom music video for the track featuring Trinity Rodman.
