Committed to pushing the boundaries of sports marketing and reshaping the narrative around high-pressure athlete moments, we embraced the challenge of launching adidas’ bold new brand campaign during the Super Bowl.
With the TikTok masses waiting on tenterhooks, it was Four Seasons’ moment to move the story forward and transform a fleeting micro-trend into a lasting connection with Millennial audiences.
Gran Centenario is Mexico’s #1 tequila–but in the crowded U.S. tequila market, it was getting lost among countless Americanized “gringo” brands. Our challenge from Proximo Spirits: Develop a distinct brand strategy and multi-channel campaign to introduce Gran Centenario to U.S. consumers in a way that honors its heritage and breaks through the noise.
In collaboration with rising USWNT soccer star Trinity Rodman and music sensation Coi Leray, we crafted an unofficial World Cup anthem, “Get Loud,” and produced Coi Leray’s custom music video for the track featuring Trinity Rodman.
Reports 
