Senior Insights & Measurement Strategist

The role

THE ROLE

Are you keen to break through feeds with world-famous brands? Are you fascinated by culture, and want to make a real, measurable impact? We Are Social is seeking a dynamic Senior Insights & Measurement Strategist to join our award-winning Toronto team.

You’ll be part of an integrated force shaking up the North American market, backed by unparalleled social insights. As a contributor to both our Insights & Measurement and Strategy offering, you’ll drive unparalleled social insights and irrefutable proof to ignite effective work. As a cross-discipline partner, you’ll unearth consumer mindsets, collaboratively shaping the direction for renowned clients in luxury, entertainment, tech, and beyond. 

In this exciting role, culture is your palette and your analytical mind is your brush, creating insightful sparks that flame Ideas Worth Talking About.

WE ARE 

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX.
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Sydney, Madrid, Dubai, London and more!
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn). 
• From carbon offsets to community kitchens, we’re passionate about making a difference. 

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro  

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. 

WHAT DOES THE ROLE INVOLVE?

• Living and breathing social media and culture. 
• Transforming data streams into essential weekly, monthly, quarterly, and campaign performance reviews
• Storytelling with data; creating compelling narratives and relaying findings and recommendations in visually impactful ways
• Defining the future of success: setting ambitious measurement objectives and forecasting social KPIs to chart the course for every program. This will at times involve creating exciting proprietary measurement approaches. 
• Pioneering the next generation of analytics reporting, leveraging AI and automation to build and deliver reports with speed and precision
• Competitor benchmarking, landscape analysis and social media auditing-at-large
• Working collaboratively with relevant departmental client lead(s) 
• Fueling transformative research projects to unearth the deepest motivations—how and why people truly think, act, and feel about brands on social
• Presenting to internal teams, agency partners and clients with confidence and clarity 

REQUIREMENTS FOR THIS ROLE

• 3+ years experience in a strategic or data/research role at a creative, social, influencer or marketing agency, or equivalent in-house role. 
• Innate curiosity and understanding of consumer behaviours, their mindset, needs and motivations
• Proven ability to navigate and extract insights from native social media analytics and social listening platforms and/or paid social media platforms
• A strategic command of social platforms beyond personal use
• Being the pulse of culture: You’re the go-to expert for the latest in best-in-class brand and influencer activity. 
• Knowledge of or aptitude for tools such as Supermetrics, Sprinklr, Sprout Social, Looker Studio and native insights. Experience with SQL or Python is not necessary
• Equal fluency in creative innovation and performance metrics. This is not a data science or engineering role. 
• Natural curiosity and a desire to understand consumer behaviours, their mindset, needs and wants. Most importantly, the ability to answer the why
• Deep interest in or experience with using AI is a big plus! 

WHY SHOULD YOU JOIN OUR TEAM?

At We Are Social, we don’t just offer a job—we offer a creative career in an agency that moves at the speed of culture. Here’s what you’ll get:

• We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
• An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated private wellness room (in select offices)
• Regular team social events – holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! We are obsessed with learning and being better humans
• In-house learning & development sessions and annual career and growth conversations
• Access to internal network of opportunities across all agencies
• Focus on developing and recruiting BIMPOC Talent
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist, guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and holistic array of other health and wellness resources to support you and your family.

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

Let’s do cool stuff together. Apply now!

We’re part of the Plus Company – the Entrepreneurial Network!

Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business. That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.