Director, Digital Marketing Practice

The role

THE ROLE

We are looking for a Director, Digital Marketing Practice to focus on expanding our agency’s digital marketing capabilities, with a strong emphasis on content marketing platforms like YouTube and AI-driven solutions. This role will be crucial in guiding client success through innovative digital strategies, and solidifying our agency’s position as a forward-thinking leader in the evolving digital landscape.This role will  bring a profound understanding of content marketing, paid media, and the strategic application of technology to deliver impactful results.

WE ARE 

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX.
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn). 
• From carbon offsets to community kitchens, we’re passionate about making a difference. 
• Did we say snacks? Because we have great snacks. (Shoutout to Sheila who keeps the kitchen stocked.)

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro  

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. 

WHAT YOU’LL DO

• Strategic Account Leadership: Serve as a strategic partner for key client accounts, overseeing the development and execution of comprehensive digital and content marketing strategies that align with client business objectives.
• Digital Platform Management: Lead the strategy, management, and optimization of digital content platforms, including but not limited to, major video platforms (e.g., YouTube channels), ensuring best practices for content publishing, audience engagement, and platform hygiene.
• Content & SEO Strategy: Develop and implement content marketing and SEO strategies, including content optimization, and performance analysis, with an eye towards future-proofing for AI-driven search environments.
• Paid Media Leadership: Oversee and guide paid media initiatives across various digital channels, ensuring optimal campaign performance, budget efficiency, and alignment with overall client goals.
• Innovation & AI Integration: Actively research, define, and implement emerging opportunities in the AI space, applying AI efficiencies to digital marketing practices, and exploring new avenues for client growth through technological advancements.
• Thought Leadership & Agency Growth: Act as an internal and external expert, contributing to the agency’s expertise in areas such as YouTube content marketing, paid media strategies, and the impact of AI on digital marketing. This role is expected to build and mentor a team over time, cultivating a practice area aligned with these evolving digital disciplines.
• Performance Analysis & Reporting: Establish key performance indicators (KPIs), analyze data, and provide insightful reports to clients, demonstrating the impact of digital strategies and identifying areas for continuous improvement.

REQUIREMENTS FOR THIS ROLE

• Bachelor’s degree in Digital Marketing or related field
• 5-7 years experience in Digital Marketing
• Agency Experience is a plus
• Expert in SEO, and Paid Media (experience specifically with Youtube)
• Well versed in AI platforms and strategies

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Let’s do cool stuff together. Apply now!

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social’s Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf