News 12 Provocations on The Future of Social 30 Apr 2012 The team here at We Are Social spends a lot of time tracking the latest developments in social media. A large part of that investigation is designed to help us put together an accurate and up-to-date picture of social media platforms and their audiences around the world. However, in addition to mapping out today’s social […]
News We Are Social: Tuesday Tune-Up #36 24 Apr 2012 Trust in social grows According to Nielsen’s latest Global Trust in Advertising report, social networks and consumer-generated media continue to have a significant impact on advertising as consumers reliance on word-of-mouth in the decision-making process has increased significantly. The report showed that 92% of consumers trust friend’s recommendations above all other forms of advertising – […]
News Making Friends & Influencing People 19 Apr 2012 In our discussions with marketers around the world, one of the questions we hear on a regular basis is: What advice would you give to a brand that’s just starting out in social media? It’s a question that’s come up again a few times in recent days, so we thought it would be helpful to […]
Uncategorized We Are Social: Tuesday Tune-Up #35 17 Apr 2012 It’s Tuesday, you’re on the internet, and this is your mostly social, partially mobile Tuesday Tune-Up… 1. Twitter beat Facebook in Q1 advertising performance According to a study of 45 billion ad impressions on Twitter and Facebook in Q1 2012, Twitter gets considerably higher CPMs than Facebook. The main difference between ads on Twitter and […]
News Top Australian Facebook Pages, Q1 2012 16 Apr 2012 Socialbakers have cooked up their Top Australian Facebook Pages Q1 2012 report. The report delivers the rankings of the most popular, engaging and responsive Australian brands and media pages on Facebook.
News New Google+ Design, Share+ Everywhere 13 Apr 2012 Google have just revealed a new Google+ layout and interface: As part of the rollout, Google appears to have added new share functionality across a wide range of its different properties: Google Search: YouTube: Gmail: Do you think these new features are primarily intended as social networking functionality, or are they more directed at understanding […]
News Why Facebook + Instagram is good news 10 Apr 2012 The Facebook + Instagram deal is a movie in which Facebook has been cast as the pantomime villain, the Child Catcher in Chitty Chitty Bang Bang out to steal the innocence of the Instagram kids. But we disagree. If this is a movie, it’s closer to the plot of The Fighter; in which the washed-up […]
News Facebook acquires Instagram: Reaction 10 Apr 2012 The world is waking up to the news that Facebook has acquired mobile photo sharing platform Instagram for a cool billion dollars. Here is a round up of the reactions from around the webs; Mark Zuckerberg makes the announcement on his Facebook page; I’m excited to share the news that we’ve agreed to acquire Instagram […]
News We Are Social: Tuesday Tune-Up #34 10 Apr 2012 Welcome to your Easter round up of the top stories making headlines in social media. 1. Facebook buys Instagram for $1 Billion Facebook CEO, Mark Zuckerberg announced the acquisition of the hugely popular photo-sharing app Instagram yesterday in a post on his Facebook Timeline. On the future of Instagram Zuckerberg commented: In order to do […]
News The Business of Being Social 5 Apr 2012 Gavin Heaton (aka Servant of Chaos) has kindly agreed to share his new presentation ‘The Business of Being Social’. In the deck you’ll find illuminating frameworks on social business maturity and how to build trust in social networks. View more presentations from Gavin Heaton Be sure to check out Gavin’s new book the Outlook for Australian Social […]
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