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We Are Social’s Tuesday Tune-Up #106

Welcome to this week’s edition of the Tuesday Tune-Up! Facebook tests autoplay videos Facbeook has begun testing videos that play automatically in the newsfeed when a user scrolls past them. The system, which will be available to a small number of US Android users, does not include automatic audio; sound is enabled by clicking on […]

The tragedy of disaster marketing

Marketing Magazine recently published an article by me on using tragedy as content. They’ve been kind enough to let us reproduce it in full below: 12 years ago, two planes were hijacked and flown into the World Trade Centre in New York, collapsing both towers. A plane was also crashed into the Pentagon, and a […]

The Week According To The Internet #38

This week; Doggy goggles, the wise words of Ron Burgundy and how to respond to a text from the wrong number. It’s been a few weeks, but The Week According To The Internet is back and more ridiculous than ever! #THICKE: Blurred lines parody. AWKWARD: Have you ever received a text from the wrong number? […]

We Are Social’s Tuesday Tune-Up #105

Instagram ads are coming Instagram are planning on introducing an ads feature within the next year. Since inception, Instagram’s main focus has been on simply growing its user base which as you will read below has been very successful. However, similarly to Facebook, it is now looking to monetise it. Instagram reaches 150m monthly active […]

We Are Social’s Tuesday Tune-Up #104

DJs tries to recapture youth market David Jones Australia has launched an interactive, shoppable campaign in a bid to attract young shoppers and capitalise on growth in the online space. The campaign, called ‘#WeAre’, aims to promote its stable of youth-focused fashion designers including Bec & Bridge, Finders Keepers, MinkPink and Shakuhachi. It is led […]

Australia Decides: The 2013 Social Media Elections [Infographic]

The 6 Ws of social content

Marketing Magazine recently published an article by me on social content strategy. They’ve been kind enough to let us reproduce it in full below: In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That’s a lot of content. With the average Facebook […]

We Are Social’s Tune-Up #103

8Hotels offers free rooms to Instagram influencers Australian hotel operator, 8Hotels has recently opened its eighth hotel in Sydney, named ‘The 1888 Hotel’. As 1888 is also the year that camera company Kodak launched, the hotel has chosen a photographic theme for the interior design. Its design features include Instagram images taken by guests – any guest […]

We Are Social’s Tuesday Tune-Up #102

Australian Politicians Keeping it Light Just ahead of September’s federal elections, Aussie politicians took a short break from the seriousness of their campaigns to appear in a music video from Aussie punk band Super Best Friends. While it is evidently clear in the video that Kevin Rudd, Tony Abbot and a host of other politicians […]

The Week According To The Internet #37

This week; Instagram vs Vine, Australian politics takes over Twitter and some controversial advertising. Get your weekly dose of the Internet right here. COMPETITION: Instagram and Vine go head to head. HAZED: Vintage cigarette adverts from Australia. MEOW: Just a normal day at the office? AWKWARD: Strange BBC interview with Jennifer Aniston. TWATTER: Australian politics go head to head. […]

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