Blog - Page 11 of 123 - We Are Social Australia

Braving the Backlash

How brands can stand up to hate in the summer of sport

Today, we launched a new report: Braving The Backlash: How Sports Brands Can Take a Stand on Social. In this blog, Dan Parker, explains how it can help brands stand up to online hate.

We Are Social’s Tuesday Tuneup

X adds new features to Communities, TikTok is testing a new collaboration feature, TikTok tests generative AI in search results, and more social media news.

WHY BRANDS NEED TO STAND OUT, NOT FIT IN, ON SOCIAL

Brands are increasingly comfortable producing phone-shot content, but, does shooting on a phone in of itself signal truth to audiences any more? And, is it possible or wise for a brand to meaningfully present itself as a real person in the world? In this piece, Dan Keefe explores just that.

We Are Social’s Tuesday Tuneup

TikTok starts labelling externally created AI content, Meta and X adds new AI tools for ads, Meta updates its business subscriptions and more social media news.

How Alpha-Gen Z interplay is shaping culture

A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder even than Alpha’s presence itself is the response from other generations. In this piece, Mira Kopolovic, examines how Gen Alpha’s new codes of youth culture are having a ripple effect on Gen Z’s values.

Challenging influencers to ‘Switch On Social Travel’ with CONTIKI

The campaign flips the script on traditional travel influencer marketing, tapping into the culture of ‘disconnecting to reconnect’

We Are Social’s Wednesday Wrap Up

Instagram update will show more content from smaller creators, Snap adds a host of new features, Meta adds new AI labelling and more social media news.

The Feed: Microfeminism, vigilante creators and #ShikShakShok

We're diving into the The Feed with trends including TikTokers taking feminism into their own hands, creators giving us the long-story short and, Gen Z modernising Arabic for the social media age.

We Are Social’s Tuesday Tuneup

Threads release mute filters, Meta introduces a $5,000 bonus to post on Threads, Pinterest reveals summer travel trends and more social media news.

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