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Top Aussie Facebook Pages, June 2012

We Are Social: Tuesday Tune-Up #49

Seven News faces angry backlash after deleting grieving mum’s post Seven News has apologised after it deleted a post on Facebook from a mother angry at the network’s coverage of her daughter’s death. Seven claims it deleted the comment from Linda Goldspink-Lord “in error”. Before it was deleted the post had received more than 32,000 likes, […]

Putting a value on a Facebook fan

Seb Robert from our UK office delivered this presentation at the Great British Social Media Festival last week which provides some great insights into the age old question – what is the value of a Facebook fan. The work came about because Bulmers wanted to find an answer to how relevant it was for them to […]

The Week According To The Internet #5

This is your Friday, and it’s ending one minute at a time. Here to help count in your weekend is our regular digest of internet shenanigans, submitted for your browsing enjoyment! CRANKED: The volume on the Official We Are Social Friday Spotify Playlist SEATED: Animals, on other animals ADORBS: Every single thing on this list BURNED: […]

We Are Social: Tuesday Tune-Up #48

Monkey does as monkey says New research released by Ipsos has revealed that nearly one in four people say they would buy from a brand because a friend engages with the brand through social media. Even better news for our friends in Brazil as this number rises to 39% within the BRIC countries. Twitter users […]

We Are Social: Tuesday Tune-Up #47

Snack foods the most liked Australian brands on Facebook According to the latest Facebook Performance Report by Online Circle, FMCG brands are the most liked brands on Facebook, but not the most engaged. Whilst the sector was responsible for 20% of engagement activities across 12 monitored sectors, it was retail brands who generated the highest […]

Is social ready to lead campaigns over TV?

In a recent article published in B&T, Julian Ward, MD of We Are Social Australia talks up the opportunity of using social media as a conversation starter to lead campaigns. — Marketers who launch a brand campaign with a social media push instead of a television ad have “backed themselves” and show more belief […]

We Are Social: Tuesday Tune-Up #46

How Facebook fans show their loyalty Debate has been raging in the social sphere about the meaning of a ‘Like’ and the difference between what marketers think it means and why Facebook users decide to ‘Like’ pages. New research shows that users say that Facebook acts as their loyalty card and it’s how they want […]

We Are Social: Tuesday Tune-Up #45

Facebook’s quickly woven into the Web’s DNA Even if you’re not logged into Facebook, chances are you still see that little blue icon everywhere. Pingdom reports that almost half of the top 10,000 websites in the world have Facebook links, plugins or widgets on their homepages. Twitter isn’t too far behind at 42%, and Google+ […]

7 years of YouTube

A great video from YouTube to celebrate their 7th birthday, looking back over the last 7 years of YouTube…

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