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We Are Social’s Tuesday Tune-up #57

Facebook cracks down on fake accounts Some page admins are reporting that they are losing tens of thousands of fans as Facebook deletes fake and spam accounts. Facebook estimates that on average, pages shouldn’t lose more than 1% of its fan base, though we hope marketers aren’t too worried by these fans who didn’t contribute […]

Facebook’s new look for photos

Facebook have just launched their much awaited new look for how both users’ and Pages’ photos are displayed: They’ve introduced the concept of highlighting individual photos: Made it easier it adjust the time and place photos were taken (important for Facebook if users are ever to use their Timeline the way it was intended): And […]

We Are Social’s Tuesday Tune-up #56

Marketers want relationships, not just growth Awareness, a US Social marketing software company, have conducted a survey of US marketers and discovered some interesting results. Firstly, the leading business objective for Social Media was discovered to be ‘Better Customer Engagement’ with 78% of respondents citing it as a central goal. This was followed by revenue […]

We Are Social’s Tuesday Tune-up #55

19% of US online women on Pinterest, 12% of US online adults Instagram A new study from the Pew Internet Project found that almost half of all online adults have posted original photos online. For the first time, Pew asked respondents about their use of photo-heavy social networks, specifically Pinterest, Instagram and Tumblr, and found […]

We Are Social’s Tuesday Tune-up #54

Social has become an integral part of business About two-thirds of large companies now agree that social media is an essential part of their business strategy, according to a new study from Econsultancy and Adobe. The majority say that they use social as an awareness channel and to bolster marketing campaigns. Some, however, are still […]

The value of relevant social content

Marketing magazine recently published an article from me on the value of relevant social content. They’ve been kind enough to let us reproduce it in full below: In traditional media there is an old phrase you may have heard: ‘If it bleeds, it leads.’ Tabloids, television news and even broadsheets know that if they post a […]

Top Aussie Facebook Pages – August 2012

The Week According To The Internet #9

Like an insane Rebecca Black fan, we’re all about Friday. To celebrate, here’s a list of things that are funnier, cuter and more disturbing than a teen pop sensation; INTERVIEWED: Neil Armstrong before he died, obvs. INTERACTIVE: Play bongos with Old Spice Guy’s pecs. OBAMA’D: Reddit, when POTUS dropped in for an AMA. LEGITIMATE: Stinging […]

We Are Social: Tuesday Tune-Up #53

Facebook super fans can get a campaign rolling Call it clout in action: Friends of active Facebook fans are more likely to interact with a brand if they see their friends doing it. A new study from Wildfire found that the best performing Facebook pages have bigger numbers of brand advocates and sharers who not […]

We Are Social: Tuesday Tune-Up #52

Social media marketing is mainstream Almost 9 in 10 companies in the US will use social media for marketing this year, according to new research from eMarketer. Unsurprisingly, Facebook is the most widely used platform, with Twitter coming in a distant second. Social media adoption has ticked steadily upward over the last few years, but […]

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