Our Insights

Future of Influence

Influencer marketing continues to evolve at pace, and brands need to keep innovating to stay relevant. Explore the trends shaping the future of influence and make sure your brand is ready.

We Are Social’s Tuesday Tune Up

This week’s social media news includes everything you need to know about Meta Connect 2023, Snap’s partnership with Microsoft, and more.

The Feed: Tube girl, #CozyCardio and the #homecoffeeshop movement

We're diving into the top posts from The Feed this month, from TikTokers turning their homes into community coffee shops, a TikTok movement bringing cozy vibes to the fitness world, to Tube girl helping the internet embrace its delulu energy.

We Are Social’s Tuesday Tune Up

This week’s social media news includes TikTok debuting new technology to label AI content, Meta is expanding its verification programme, and more!

We are no longer a captive audience in our living room

Dan Keefe, Head of Studios, explains how consumer habits are changing with technology, and how advertising is moving away from television to digital, in favour of a social approach.

We Are Social’s Tuesday Tune Up

This week’s social media news includes TikTok Shop launching in the US, X launching account verification based on government ID, and more.

We Are Social’s Tuesday Tune Up

This week’s social media news includes X’s community notes for videos, Snapchat adding new teen safety features, and more!

The Future of Influence

Read a full round up of our recent Future of Influence series here, to discover how influencer marketing will evolve over the next few years.

The Feed: #ManRepeller TikToks, AI turning film to vertical video, and the rise of #PerfumeTok

In The Feed last month - creators turn film into video using AI, #ManRepeller TikToks reframe fashion for the female gaze and #PerfumeTok gives fragrance a new visual language. Dive into the August roundup to find out what they all mean and why they took over social.

We Are Social’s Tuesday Tune Up

This week’s social media news includes X’s updated privacy policy confirming it will use public data to train AI models, Instagram internally testing 10 minute reels, X lifting its ban on political ads, and more.

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