Our Insights

YouTube tests AI radio and rolls out song recognition tool, X launches AI-powered Trend Genius ads, Snapchat launches niche sports series and more social media news.

We're diving into the The Feed with trends including sports brands creating soothing content, the BeyHive supporting Beyoncé's Country music career, and edating blurring the lines between on and offline romance.

YouTube announces new features for Shorts, Pinterest updates its AI text-to-image abilities, X tests new post layout and more social media news.

noplace hits No. 1 on the App Store, Snapchat releases new personalisation features, Meta changes its 'Made with AI label' and more social media news.

Social media is becoming less social and more about deep connections to smaller communities. In this blog, Devon Vipond argues that how brands connect with and measure their impact on the new phase of social requires us to understand a different set of rules.

TikTok introduces new AI avatars and translation tools, Instagram launches “Close Friends on Live”, TikTok adds new UGC options to its ‘Out of Phone’ ads and more social media news.

Pinterest is expanding its Ad Labs programme, Instagram adds "Creator Insights" to creator profiles, X updates insights and who has access to them, and more social media news.

Instagram's new test helps creators get feedback on their Reels, LinkedIn adds more AI tools and a premium ad spot, TikTok tests message streaks and more social media news.