Our Insights

I recently judged this brilliant case study for Paddy Power’s World Cup campaign that you probably saw last year. I’m pretty sure that Paddy Power brainstorms are a fun, outspoken and edgy place to be. This reminds me of a few years ago when I found myself at the hands of a ‘brainstorming consultant’ who […]

Landmark win for ‘Dallas Buyers Club’ Australians who pirated the movie Dallas Buyers Club may be in trouble. A Federal Court judge  ruled in favour of Voltage Pictures and has ordered several Australian internet providers to share the personal details of 4,726 customers. The customers on the list allegedly seeded the movie on BitTorrent.       Australian […]

Brands take advantage of the gullible on April 1 QANTAS added a U to their name, Google turned Maps into a giant Pacman game & Vodafone announced an emoji phone – these are just a few of the gags featured in Mumbrella’s 2015 April Fools Roundup. Fans celebrate Australia’s Cricket Win on Twitter @CricketAUS took home […]

Happy Netflix day! It is finally here – the day people down under have been waiting for. Netflix has launched in Australia and New Zealand. Go forth and binge! The announcement was first made on Netflix’s Twitter and Facebook pages just past midnight today. The hashtag #NetflixDownUnder started trending countrywide this morning and eventually making a […]

Campaign Brief recently published this diary post by We Are Social creative director Oz Dean, about his experience judging the Interactive Lotus at ADFEST 2015. They’ve been kind enough to let us reproduce it in full below.   I am at Adfest in Pattaya, Thailand, representing Australia on the Interactive and Mobile jury presided over by Rei Inamoto […]

Brands post more on Instagram than Facebook As organic reach on Facebook reaches an all time low, brands are turning to Instagram. A new study has shown that the world’s top 250 brands post on average 9.3 times a week to Instagram, but only 8.8 times to Facebook. Recently topping 300 million active monthly users, […]

Facebook makes page likes more accurate Facebook is cleaning up its act and removing any page likes from accounts that have been either deactivated or memorialised. Page owners should expect to see a slight dip in the number of ‘likes’ on their page, though audience data will be more accurate as a result. Clickable ads come […]

According to Campaign Brief, “While size may be important to some big clients (‘I’ve got a bigger agency than you’), it is by no means the only measure of an agency’s worth. Which is why Campaign Brief introduced in 1997 a new way of measuring our agencies: by relating their size to their creative product.” […]