Our Insights

We are #gladeveryday What makes you glad? The team at GLAD Australia are celebrating the return of the original cutter bar on their Cling Wrap with a campaign welcoming this consumer powered product change. After seeing customers taking to their social channels to express their complaints about the new cutter bar position, the brand has decided to change […]

This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions. And the week got even better on Tuesday, when we were delighted to hear that our work joined the impressive roster of agencies and brands highlighted as the world’s best at the festival, […]

Campaign Brief has published this post We Are Social redraws the globe according to Cannes; launches interactive ‘Cannesogram’ and have been kind enough to let us republish it in full. Global agency We Are Social is celebrating Cannes creativity with an interactive cartogram, presenting the past ten years of the Cannes Lions according to the countries […]

Snapchat founder: ‘It’s weird when brands act like buddies’ As more and more brands look to Snapchat as a way of connecting to their audience, founder Evan Spiegel believes it’s important for them not to act like they’re people. Speaking from Cannes Lions festival of Creativity, Spiegel said: The thing that’s different with brands is […]

Snapchat CEO takes main stage at Cannes 25 is the age of the constant battle between stable relationship vs. fast food & Netflix. This is definitely not the case for Snapchat’s Founder & CEO Evan Spiegal as he prepares for his first trip to the Cannes Lions International Festival of Creativity. It’s no surprise that […]

Brands embrace the social Women’s World Cup Twitter has brought back its Hashflags for the Women’s World Cup which kicked off in Canada over the weekend. Hashflags are being used by brands to cheer on teams, while the Australian national team are creating personalised images for fans via Twitter. Are you excited for the @FIFAWWC! […]

Twitter follower record smashed  There is a new record holder for the fastest person ever to gain 1 million Twitter followers. The previous record, held by President Obama, took five hours. Caitlyn Jenner has clocked in with 1 million followers in four hours and four minutes. The launch of @Caitlyn_Jenner caused an instantaneous reaction. Break the internet Caitlyn! […]

Pizza Hut is in a complicated relationship with Four’N Twenty A partnership made in meat loving heaven, Pizza Hut has partnered with Four’N Twenty for the football season. The brands are making their relationship very public and using social media to show just how complicated it is. Brands ❤️ Emojis To engage with younger users, brands are increasing their use of […]