Our Insights

#AusOpen is back for 2015! Aussie workplaces are gearing up for some tired eyes this next fortnight, as the Australian Open is back in town for another year. #AusOpen was the fourth fastest rising hashtag of 2014, with players, commentators and fans alike joining in on the Twitter action. We suggest checking out @AustralianOpen on Twitter […]

Canberra drivers monitor fuel prices using social media In recent weeks, fuel prices have dropped to lows not seen for several years, making it a prime time to fill up the fuel tank. However, these low prices have not managed to make it to the bowser in the nation’s capital. A group of annoyed motorists […]

Welcome to the first mashup of 2015!  Sydney’s fireworks spectacular streamed live on YouTube Sydney ushered the New Year with a 12 minute long breathtaking fireworks display over the Harbour Bridge. An estimated 1.6 million people viewed the spectacular live in and around the city. While more than 1 billion people worldwide watched the show on television, […]

#Sydneysiege & #illridewithyou counted 1.1 million mentions globally Yesterday was definitely a dark day for Australians and Sydneysiders. An armed gunman entered the Lindt Chocolat Café in Martin Place and took hostage a group of twenty people for over 16 hours. The siege ended last night at 2am when police stormed the café to rescue […]

We Are Social kitchen fork goes viral Novelist Nikesh Shukla and We Are Social creative Nick Hearne have been winning the Internet with their footage of a lamb chop in space. In June 2014 the pair ‘borrowed’ a fork from We Are Social’s kitchen and sent a Tayyabs lamb chop into space to promote Nikesh’s new novel ‘Meatspace’ […]

“Music expresses that which cannot be put into words and that which cannot remain silent” – Victor Hugo There is something about music that manages to strike a chord with our soul – and whether we found them through a late night journey spiralling down the recommended videos on YouTube or a caught them with […]

Set against the backdrop of city lights at Darling Harbour, Friday night’s B&T Awards were indeed a gala affair. Hosted at The Pavilion and emceed by Craig and Chris from The Chaser, over 900 guests – including two large tables from We Are Social – were welcomed to the dinner event by B&T publisher David Hovenden. There was […]

adidas launches #LeaveYourMark campaign We Are Social Sydney has created the new #LeaveYourMark campaign for adidas featuring brand ambassador Sonny Bill Williams, a rugby player and boxer with some pretty impressive achievements under his belt. We Are Social worked with adidas to create three branded content films focusing on how the sportsman achieved his goals, in the […]