News The Week According To The Internet #10 14 Dec 2012 This week; monkeys in jackets, sexy pin-up cats, and the end of the world. Grab a cup of tea and enjoy our round-up of the past 7 days on the internet. NAUTICAL: But nice. We Are Social’s Christmas party was a great success! DOOMED: Don’t miss the apocalypse – countdown to the end here. SEXY: […]
News Most Contagious 2012 13 Dec 2012 Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year and flag up key trends for 2013 in their Most Contagious 2012 report. Here are the key trends in short: Movements / Evolution and Empowerment Purpose / Playing a Role in Society Marketing as Service Design / Utility Not […]
News Consider the human 12 Dec 2012 Marketing magazine recently published an article from me about putting people first. They’ve been kind enough to let us reproduce it in full below: A few years ago I attended a screenwriting class taught by a friend at UCLA. The topic that night was television. After some discussion about the major television networks, a student […]
News We Are Social’s Tuesday Tune-up #67 11 Dec 2012 Instagram in the News Regarded by some as being quite a surprise, Instagram has in the last couple of days disabled photo integration with Twitter. With rumours galore that Twitter will soon launch their own photo filter App and questions about whether ultimately the decision came from Facebook; the change means Twitter users will no […]
News 4 Things Brands & Bloggers Should Know 6 Dec 2012 Social Media Today recently carried the following piece from me, looking at how the regulatory environment in the U.S. affects bloggers and brands alike. Every marketing or public relations executive has a story about working with an ornery or unethical blogger. Sadly, in this age of media relations, it’s par for the course. So, it’s […]
News We Are Social’s Tuesday Tune-up #66 4 Dec 2012 Social ad spend set to double in the next four years Advertising spend on social networks is expected to reach S$9.2 billion by 2016 (US), according to new research from BIA/Kelsey. This figure is twice the current spend of $4.6 billion this year. The majority of the ad spend will go toward display ads, but […]
News We Are Social’s Tuesday Tune-up #65 27 Nov 2012 Australian brands told to check their Facebook pages at least once a day The Australian Association of National Advertisers (AANA) has issued new guidance on what it considers to be best practice for brands, including Facebook. Brands have been advised that they should check their Facebook pages at least once a day and periodically during […]
News Australian Retailers Learn the Hard Way 22 Nov 2012 The most recent viral craze in Australia perhaps underscores how far Australian retailers have to go before they can truly meet the needs of a global Australian consumer. In a bid to lure consumers back from overseas shopping sites, many of Australia’s most well known retailers jumped at the chance to take part in a […]
News How to think outside the (Face)book 21 Nov 2012 Marketing magazine recently published an article from me on rethinking social strategy. They’ve been kind enough to let us reproduce it in full below: In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the world. […]
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