News How to think outside the (Face)book 21 Nov 2012 Marketing magazine recently published an article from me on rethinking social strategy. They’ve been kind enough to let us reproduce it in full below: In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the world. […]
News We Are Social’s Tuesday Tune-up #64 20 Nov 2012 Facebook tests ranked comments, updates mobile sharing and more Facebook has been toying around with some new features that could be rolled out to all pages soon. The platform might introduce a new comments system to pages that gives priority to more engaging comments by pushing them to the top of the stream. This would […]
News Yes, Facebook has decreased page reach 19 Nov 2012 TechCrunch recently carried the following article from me, commenting on the ongoing decline in the reach of Facebook pages. They’ve been kind enough to let us reproduce it in full below: Josh Constine wrote an insightful post last week, debunking the myth that Facebook has decreased page post reach to increase the sales of promoted […]
News Election 2012: using social media to get out the vote 16 Nov 2012 Much has been written about the role of social media in the recent US elections – from debate gaffes exploding instantaneously online to the colossal amount of election related online conversation. (Check out more interesting facts and figures in this post). But how effective was social media for politicians and who used it well during […]
News Tumblr names We Are Social as agency partner in Australia 14 Nov 2012 We Are Social are excited to announce that we have been selected as an A-List partner on a new international program launched today by social platform, Tumblr. The program has been designed to help brands work with the right partners to get the most out of the Tumblr platform, by equipping participating agencies with the right […]
News We Are Social’s Tuesday Tune-up #63 13 Nov 2012 Pinterest introduces Secret Boards Late last week Pinterest launched a new feature called ‘Secret Boards’. The feature limits the visibility of the designated board to just the creator and selected collaborators. At this time users can create up to three Secret boards and they can be switched on just once before they are permanently live. […]
News Social Media Revolution 2013 12 Nov 2012 Erik Qualman has updated his seminal Social Media Revolution video: For those that preferred the original Fat Boy Slim soundtrack, then here’s the version for you. Erik previously brought us Social Media Revolution, Social Media Revolution (take 2) and Social Media Revolution 2011.
News The Twittersphere calls it – Americain to win the #MelbourneCup ! 6 Nov 2012 Things are heating up with only a few hours to go before the Melbourne Cup and the punters are out in force trying to predict the likely winner. But what if social media could help with that prediction? With a deep routed understanding of social media conversations we just couldn’t help ourselves run some data […]
News We Are Social’s Tuesday Tune-up #62 6 Nov 2012 Welcome to the Melbourne Cup (aka The Race That Stops a Nation) edition of the We Are Social Australian Tune Up! The field is set…and they’re off!! Melbourne Cup – National Holiday? Today at 3pm Australia will stop for the Melbourne Cup. It’s a given; as well as the fact that the queue outside every […]
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