Special report

digital 2024

Your ultimate guide to the evolving digital world

我们2024年的数字报告重点介绍了您需要了解的有关全球社交媒体、互联网、移动和电子商务趋势的所有信息。

今年是数字里程碑的丰收年，社交媒体用户已突破 50 亿大关，比去年增加了 2.66 亿。现在，典型的社交媒体用户每天在他们选择的社交平台上花费 2 小时 23 分钟，活动范围从购物到联系、娱乐到寻找品牌信息。

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The Digital & Social Summit 2024

今年 4 月，我们将举办为期一周的系列活动，更详细地探讨《数字 2024》报告中的关键主题。此次活动由我们遍布英国、欧洲、亚洲和北美的办事处主办，以专家演讲者的观点为特色，讨论数据的变化以及推动这些变化的行为。

DIGITAL 2024 – BEHIND THE NUMBERS

在我们的首个《全球数字报告》播客中，我们的全球首席战略官 Mobbie Nazir 和报告作者 Simon Kemp 讨论了《数字 2024》中的数据以及数字背后的行为。希望了解哪个是世界上“最受欢迎”的社交平台 – 以及为什么，哪些社交渠道在去年经历了增长，以及人们上网时到底在做什么。

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Statshot reports

April statshot

Internet users have climbed to 5.44 billion, equating to more than two-thirds of the world’s population. A quarter of a billion new social media users were added in the last year and video games have grown in popularity across all ages. Dive into more digital and social data in our Digital 2024 April Global Statshot Report.

数字2024：中国探索该国不断变化的数字和社会格局。

ALL DIGITAL 2024 REPORTS

australia–canada–china–france–germanyhong kong–italy–Indonesia–japan–Netherlandssingapore–spain–uae–uk–us

DIGITAL 2024 PDF DOWNLOAD

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Think forward 2024: The Social Reckoning

Special Report

Our annual trends report unpicks the complex web of digital culture and behaviour and explores the role brands can play in shaping it.

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