Special Report

Digital 2021 Hong Kong

Your ultimate guide to the evolving digital world

Hong Kong internet users spent on average almost a whole hour more online each day in 2020 compared to the previous year.

The time spent on the internet daily has increased from 6 hours 16 minutes a year ago to 7 hours 15 minutes today, following a year of Covid-19 related lockdowns, which curtailed many normal activities. This means Hong Kong’s internet users devote over a day more per month to being online versus a year ago.

More than three-quarters of internet users aged 16-64 play games on their smartphones, representing a unique and broadly untapped opportunity for many brands.

Read the full report to find out more about the evolving digital behaviour of consumers in Hong Kong across internet, social media, mobile and e-commerce.

Read the report

Think Forward

Special Report | 18 Jan 2021

An actionable deep dive into emerging socially-led cultural shifts that will impact brands in 2021.

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