TikTok is launching a new “creative AI suite” called “Symphony”, which incorporates TikTok’s existing AI tools in one place. Symphony will be able to help with writing scripts, producing videos, brainstorming ideas, and more. TikTok has also announced a space for its marketing tools called “TikTok One”. The new space will give brands easy access to tools such as creators, production partners, and insights.
Image credit: TikTok
TikTok is also improving its predictive AI tools for ad targeting. Its AI system will be able to select the best creative asset and audience for ad campaigns and optimise the time that it is delivered to audiences. It is also rolling out solutions for TikTok Shops which will help with bidding, budgeting and ad management for products.
Image credit: TikTok
Finally, TikTok has announced two new ad products: “Interactive Add-Ons for TopView,” which enable “pop-out elements” and countdown stickers, and “Duet with Branded Mission,” which invites TikTok creators to Duet with their Branded Mission videos.
Instagram is experimenting with a new meme feature
Instagram is developing a new “Memes” option within its Reels editing tools. The option would allow users to add meme elements into their clips and easily engage with trending templates.
Image credit: Radu Oncescu on Threads
X is preparing to make “likes” private
According to posts by X employees, the platform is planning to make “Likes” private to encourage engagement. In one post, X employee @wanghaofei says that many users are hesitant to engage with posts that has more ‘edgy’ content. So, by making “likes” private, users are more likely to engage.
Yeah, we are making likes private.
Public likes are incentivizing the wrong behavior. For example, many people feel discouraged from liking content that might be "edgy" in fear of retaliation from trolls, or to protect their public image.
You will still be able to see who has “liked” your own post, and the “like” count will still be displayed. But, you will no longer be able to see who has “liked” someone else’s post or view a “Liked” tab on another user’s profile.
TikTok launches new music feature
TikTok has launched a new feature for music artists called “Fan Spotlight”. The feature allows artists to showcase up to five of their favourite fan videos on their music tab. The video will remain pinned to the tab for up to 7 days, after which the artist can choose to pin new fan videos.
Image credit: TikTok
Braving The Backlash
2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Last week we launched a new report: Braving The Backlash: How Sports Brands Can Take a Stand on Social, outlining step-by-step guidance for brands to tackle this online hate. Read the report here.
