DMEXCO 2024: join us to explore a new era of creator and brand collaboration
On 18th September, We Are Social will be taking to the DMEXCO stage to present the first exclusive deep dive into our latest report, Next Gen Influence. Here, learn more about the report and what to expect at the event.
One glance at the content made by today’s creators, and we see a culture in flux. Everything from tone to topics to production norms has shifted in the decade since influence’s infancy. As the landscape becomes more professional, creators and brands must adapt to the growing demand for content that is both original and authentic.
Our latest report, Next Gen Influence, looks at exactly how creators and brands are working together and the five trends that are driving these relationships.
On 18th September at DMEXCO, Cologne, our team of experts will present the first exclusive deep dive into the report.
Bookmark the presentation on your DMEXCO schedule here and schedule a meeting with us here.
Meet the speakers
Paul Greenwood
Global head of research & insight, We Are Social
Paul leads as the global head of research & insight at We Are Social, spearheading the Insights and Effectiveness teams. He plays a pivotal role in driving the agency’s cultural insights offering, empowering brands to cultivate a nuanced understanding of digital (sub-)cultures, and actively contributes to the agency’s global thought leadership initiatives, positioning We Are Social as a trusted authority in the industry.
He’s also responsible for the development of robust measurement standards, proving the value of social content and campaigns for clients. With a keen focus on fostering consistency in reporting and insight generation across diverse markets, Paul oversees the agency’s global measurement frameworks, effectively disseminating knowledge, sharing best practices, and tracking the performance of social strategies against pre-established benchmarks.
Nadja Vogel
Chief Strategy Officer, We Are Social Germany
Nadja oversees influencer marketing, distribution, strategy, and research at We Are Social Germany. Her career began in 2002 in the music industry and took several detours through production and the out-of-home industry before she found her place in strategy at Hi-Res! Berlin (Syzygy). Her last position before We Are Social was at Heimat/TBWA Berlin, where she worked as a strategist and experienced designer.
Nadja completed her master’s degree in digital communication at University of Art in Berlin and is a trained systemic coach. She teaches strategy at the University for applied Science HTW Berlin and has publicised an approach on community activation for brands in the book, “Brand Planning“.
Bookmark the talk in your DMEXCO schedule here – we look forward to seeing you soon!
