Special reports Digital 2021 HK: Your ultimate guide to the evolving digital world 9 Feb 2021 Read our analysis to find out more about the evolving digital behaviour of consumers in Hong Kong across internet, social media, mobile and e-commerce in 2021.
Report Digital 2021 Hong Kong 27 Jan 2021 Hong Kong internet users spent on average almost a whole hour more online each day in 2020 compared to the previous year. The time spent on the internet daily has increased from 6 hours 16 minutes a year ago to 7 hours 15 minutes today, following a year of Covid-19 related lockdowns, which curtailed many […]
Blog Social media users pass the 4 billion mark as global adoption soars 21 Oct 2020 Simon Kemp shares the key findings from our Digital 2020 October Global Statshot Report.
Blog Understanding the Impact of COVID-19 on Consumer Behaviour 4 Aug 2020 We’ve launched Understanding Shifting Attitudes, Behaviours and Values - an in-depth social listening study, which maps out life during lockdown.
Blog You’ve Adjusted to the New Normal. What’s Next? 15 Jun 2020 We’ve reached a new norm online since the pandemic changed the world, but we’re at a stage now where some of us don’t quite know how to move forward. So what’s next for your brand?
Special reports Digital 2020 Hong Kong 29 Jan 2020 Hong Kong still leads in mobile phone connections with 181% vs population. 91% Internet penetration is also amongst the top globally. People are spending over 6 hours on consuming media, digital plays an important role to influence consumers along the steps in this growing digital market. Read the full report to find out more about […]
Thought Leadership Topic: How can Chinese brands stand out creatively in 2020 in global markets? 8 Nov 2019 We Are Social China website team asked me to write a few sentences on the topic “How can Chinese brands stand out creatively in 2020 in global markets?” for their blog, and I am posting my full response here. Since one of the secret sauce we apply is to think of a brand as a […]
News We Are Social grows its presence in Asia with new Hong Kong office 5 Nov 2018 Catchy jingles, memorable taglines, effective PSA mascots and slogans: these were just some of the “social” ways to get your “meme” to “go viral” with your audience during the ad industry’s renaissance in Hong Kong in the past. Having grown up in such an environment that nurtured so many creative talents, the industry influenced not […]
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