CREATIVECreative Campaign & Concept Development

To develop creative concepts, we first understand the social behaviours of our audience. This insight is then utilised to create world-class creative ideas that build value for brands and their stakeholders. Our ideas can live on any platform or in any medium.

We develop social ideas powered by people – we call these Ideas Worth Talking About. They build, or leverage existing interpersonal relationships and communities. They bring people together, spark conversation and drive action. The best can even change behaviours and impact culture.

Metta/We Are Social

We have joined forces with our above-the-line agency Metta Communications in the Hong Kong market to deliver an integrated creative offering.

Metta/We Are Social is a team of 30 specialists collaborating to deliver best-in-class creativity coupled with social media expertise.

Our Work

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More Services

Editorial & Content


Through a team built of journalists and writers we create brand stories, not just social posts, from a 12-month roadmap to real-time reactive.



Motion graphics, 3D design, animation, illustration and more: we are social design specialists, creating work with maximum visual impact.

Tech & Innovation


Our culture of platform discovery and innovation allows us to keep our clients at the cutting-edge of technology and social.



We help clients understand, explore and embrace the culture of gaming, identify the best strategy and implement effective campaigns.

Branded Content


We create branded content worth watching, content that speaks to the culture of different online communities and cuts through.

Influencer Co-creation


We help brands collaborate with influencer partners to reach new audiences in an authentic and impactful way.

Contact UsLet’s be social

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