Our Insights

Snap introduces Snapmap, a location-sharing feature to share stories with your friends Snapmap allows Snapchat users to share their location and stories with friends on a map. To access the feature, pinch your Snapchat camera, and you’ll see a map with ActionMoji, indicating what your friends are doing in their various locations. Snapchat Story posts can […]

Facebook’s latest cover video feature will improve your user experience Facebook is expanding its array of features with cover videos. Brands will soon have the option to change their cover photo to a cover video. Once video covers are created, they will immediately render when people visit the page. What does this mean for brands? There […]

Snapchat rolls out ad manager and publisher tools to entice advertisers Snapchat has announced the Snap Publisher tool for building vertical videos, and an Ad Manager to help clients better manage and optimise their Snapchat campaigns. As of today, Snapchat’s self-serve Ad Manage tool is officially available, and lets clients buy, manage, optimise and view analytics […]

Facebook updates photo album features for better collaboration and sharing with friends Facebook has made several updates to albums, including improved collaboration tools. One of the new updates allows you to add videos, check-ins, text posts, and other forms of updates to albums in addition to photos. The update is out for desktop and Android, […]

Google Lens: A new way of searching the internet through your smartphone camera Google recently introduced Google Lens, the new AI-powered technology that allows users to discover and interact with the world around them through visuals. This technology changes the camera from a passive tool that is capturing the world around you, to one that allows […]

Facebook set to launch their own TV-like shows According to Business Insider, Facebook has plans to premiere a series of original shows (long- and short-form) next month, with the possible appearance of some A-list celebrities in some of them. They are aiming for a range of content, but supposedly focusing on shows with a focus […]

Finsta vs Rinsta: Will the real Insta profile please stand up? Teenagers are holding more than one Instagram account – two to be exact, to showcase the “real” and “fake” sides of themselves. Rinsta stands for “Real Instagram”, curated for public consumption, while Finsta or Fake Instagram, are private accounts holding messy and more intimate […]

Open Your World And Bond Over A Heineken Beer In its latest social experiment advertisment, titled Worlds Apart, we see Heineken bring together three pairs of strangers with fundamentally opposing views about feminism, climate change and LGBT rights. The participants were tasked to build chairs, table and eventually a bar, as well as to share […]