News Top Smartphone Apps Are Social 6 Aug 2013 Mashable shared this great chart from Statista and GlobalWebIndex that shows the top 10 most-used smartphone apps in the world: What’s interesting is that 9 out of the top 10 apps are social media-related, with 7 of them dedicated to social communication. Intriguingly, WeChat / Weixin is already in the top 5 apps globally, putting it […]
News Profiling LinkedIn Users 1 Aug 2013 LinkedIn isn’t just a network for job hunters. The platform has grown immensely over the past few months, both in terms of its user base and its functionality. The world’s largest professional network now counts more than 225 million registered users, 10% of whom check in once per month. But what does the average LinkedIn […]
News We Are Social Asia Tuesday TuneUp #88 30 Jul 2013 BMW invented ‘Ctrl Z Day’ for Z4 model campaign German automaker BMW recently had a successful viral campaign on its new Z4 model. With the help of a few prominent microbloggers, the hashtag #Ctrl Z Day# went viral on July 12 across Sina Weibo. Over 300,000 users shared their deepest regrets in 140-character form ranging […]
News From Likes to Buys 29 Jul 2013 Marketers often wonder how they should quantify the ROI of their social media activities. There’s rarely a straightforward answer to this – the answer always depends on the specific objectives of the brand, and social media’s role within the broader marketing mix – but this handy infographic from CouponCabin offers some ideas on the kinds […]
News Five Friday Facts #85 26 Jul 2013 Line hits 200M users; adds 100M in 6 months A new article by TechInAsia reports that Japan-based chat app Line has reached a milestone user base of 200 million. Line had just recently reached 100 million in January of this year, indicating that the chat app has doubled its user base in the last six […]
News Top Facebook Pages in Asia, June 2013 [Part 2] 26 Jul 2013 Continue from Top Facebook Pages in Asia, June 2013 [Part 1]: Nepal: NCell was again the name that deserved most attention when we examined the strength of Facebook brands in Nepal. Besides having the biggest fan base, NCell owned 2 out of the top 3 most popular posts last month. NCell’s Recharge & Wins campaign preserved the […]
News We Are Social Asia Tuesday TuneUp #87 23 Jul 2013 Sina Weibo and WeChat Compete in Online Banking WeChat and China Merchants Bank (CMB) jointly launched the WeChat customer service for its credit card subscribers in late March this year. On July 1st, CMB announced the establishment of its first “WeChat Bank”, expanding its services to debit card, loan applications, and fee payment services among others. Hot […]
News Top Facebook Pages in Asia, June 2013 [Part 1] 23 Jul 2013 SocialBakers’ latest infographics on the Top Facebook Pages in June have been released. We’re delighted to give you a snapshot of the most interesting features for the selected Asian countries as below. Hong Kong: Gillette HK did an amazing job last month with the clever tactic of encouraging fans to Like their post (target: 10K Likes […]
News Five Friday Facts #84 19 Jul 2013 K-Pop YouTube views tripled thanks to ‘Gangnam Style’ According to a recent article by Mashable, K-Pop videos have become highly popular in the past year due to the staggering success of Psy’s video for “Gangnam Style”. YouTube announced that views of videos from Korean artists have tripled since last July, when Psy’s record-breaking video emerged […]
News We Are Social Asia Tuesday TuneUp #86 16 Jul 2013 WeChat subscription plans rumoured to be available soon Tencent has been rumoured to partner with an unspecified Chinese telecom to offer special WeChat mobile subscription plans, according to Chinese tech site, iFarnr. As reported in TechinAsia, details about the name of the telecom and dates when the new packages will be offered are still unknown. […]
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