UK thought leadership How brands can get dark social right R&I Director, André van Loon sheds light on the perplexing world of Dark Social and shares his wisdom on how brands can make the most of messaging apps.
We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms. We believe in the power of social insight to drive business value. We call this social thinking.
UK thought leadership The implications of Facebook's messaging app integration Strategy Director, Caroline Lucas-Garner shares her thoughts on Facebook's plans to integrate its three messaging apps and what it could mean for users.
UK thought leadership What marketers can learn about taking a stand from Gillette UK CEO, Jim Coleman looks at how brands can stand up for societal issues online, and effectively prepare for any backlash, in light of Gillette's recent ad.
UK thought leadership How voice tech is moving towards audience-led interactions Stefano Maggi looking the implications for brands as voice technology becomes increasingly mainstream.
UK thought leadership Global trends shaping marketing in 2019 Our senior leadership from around the world have shone a spotlight the big trends to look out for and their likely impact on the marketing industry in 2019.
UK thought leadership Why synthetic authenticity is honest fakery Head of Strategy, Harvey Cossell takes a look into the world of synthetic influencers and how brands can prepare to play in a world of fake authenticity.
UK thought leadership Why the democratisation of data is crucial Chief Strategy Officer, Mobbie Nazir takes a look at why it's advertisers that take steps to embrace the democratisation of data who will thrive in 2019.
UK thought leadership Hype vs reality: we need to talk about AI Senior Creative Technologist, Sam Cox looks at the role of AI within marketing and his hopes for moving it beyond a buzzword into a force for real change.
thought leadership How AI is shaping a future of emotionally responsive marketing Our Head of R&I, Paul Greenwood examines why the ongoing development of AI is providing brands with more opportunities to connect with consumers on an emotional level.
thought leadership What will social look like in the next 10 years? Our Co-Founder and Group CEO, Nathan McDonald looks at how he sees social media evolving over the next 10 years.
thought leadership Social in 2028 Our leadership team from across our global offices share their predictions of the what the next 10 years in social might look like.