Thought Leadership - We Are Social

thought leadership

Social in 2028

Our leadership team from across our global offices share their predictions of the what the next 10 years in social might look like.

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

thought leadership

What will social look like in the next 10 years?

Our Co-Founder and Group CEO, Nathan McDonald looks at how he sees social media evolving over the next 10 years.

thought leadership

How social media has empowered women to rewrite the rules

Our Head of Editorial, Charlie, takes a look at how social media has helped empower women to shape society and some of the best examples of it in action.

thought leadership

Is VR the new real estate of sports marketing?

Senior Account Director, Andrew Boyers takes a look at how new innovations and VR technologies are shaping the future of sports marketing.

thought leadership

How digital is transforming sports sponsorship

Joe Weston looks at how digital disruption is impacting sports marketing and what brands need to consider to stay ahead of the game.

thought leadership

The art of negotiating influencer compensation

Influencer Marketing Manager, Florencia Lujani offers her advice to brands on how to navigate the tricky subject of paying influencers.

thought leadership

Instagram Stories and Influencer Marketing: What brands need to know

Influencer marketing manager, Jess Shirling, shares her thoughts about brand opportunities around Instagram Stories and influencer marketing.

thought leadership

The meme machine gains some new gears

Director of We Are Social Sport in London, Joe Weston examines the boom growth of meme culture and how brands can get in on the action.

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thought leadership

How consumer data is shaping creative

Head of Editorial, Charlie Cottrell examines the increasing complex world of consumer data and how creative can work to get the balance right.

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thought leadership

Dark social isn't a black box without a key – here's why

Our R&I Director, Andre van Loon wrote a piece for The Drum looking at how dark social can help brands spot emerging cultural trends.

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thought leadership

How AI is shaping a future of emotionally responsive marketing

Our Head of R&I, Paul Greenwood examines why the ongoing development of AI is providing brands with more opportunities to connect with consumers on an emotional level.