Thought Leadership - We Are Social

thought leadership

We Are Social's trends to watch in 2018

The leadership team from across our ten offices have identified their key trends that brands should watch out for in 2018.

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

thought leadership

How digital is transforming sports sponsorship

Joe Weston looks at how digital disruption is impacting sports marketing and what brands need to consider to stay ahead of the game.

thought leadership

How social media has empowered women to rewrite the rules

Our Head of Editorial, Charlie, takes a look at how social media has helped empower women to shape society and some of the best examples of it in action.

thought leadership

Is VR the new real estate of sports marketing?

Senior Account Director, Andrew Boyers takes a look at how new innovations and VR technologies are shaping the future of sports marketing.

thought leadership

How consumer data is shaping creative

Head of Editorial, Charlie Cottrell examines the increasing complex world of consumer data and how creative can work to get the balance right.

thought leadership

The art of negotiating influencer compensation

Influencer Marketing Manager, Florencia Lujani offers her advice to brands on how to navigate the tricky subject of paying influencers.

Innovation

Beyond the screens: social creative entertainment

CEO for Milan, Stefano examines the role of social media within entertainment and the boundaries of content when it comes to the silver screen, the TV screen and the small screen in our pocket.

thought leadership

Why it’s time for marketers to pay attention to video games

Our Strategic Planner in Paris, Fabien Gaëtan looks at the opportunities for marketers and brands to connect with audiences through the world of video gaming.

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thought leadership

Three steps in implementing a social commerce strategy

Our Strategy Director, Caroline, on the steps brands can take to harness the power of social commerce.

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thought leadership

Dark social isn't a black box without a key – here's why

Our R&I Director, Andre van Loon wrote a piece for The Drum looking at how dark social can help brands spot emerging cultural trends.

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thought leadership

Why the Second Screen in Sports is Social

GlobalWebIndex looks at the second screen culture around live sports and the opportunities for brands on social.